Retail
January 18, 2019
Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch
By Sarah Jones
NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.
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","iv":"d601573cbfd0121719fa3b91b4a60462","s":"93c1613f5c8a3a73"}
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