Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Combat discount-driven retail with exclusivity, perks

January 18, 2019

Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch

 

NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.

To read the entire article, please subscribe or