Multichannel
December 30, 2013
By Sarah Jones
Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they created while working with British stroller maker Maclaren for its expansion into China, with new stores in Shanghai.
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ClVfC0JAuESvl2E\/O2yH\/\/YODOgA2Y\/Sgnx5CPvyqfeenwaGct6c+lH7ibRr2maMt2F23bF+xxLrhPabOwLIg0RDCDsKqzXNv3P05mSVE1+5U3jg\/7V+d8HXwx\/bAjPXtalxn7iIQHXg9kz23brd0anU\/psbwHlqju1kRgFR2Er6mZ\/+U4QVg9amOziPPAXT1zdSEu8dCdMXScfIGbxDHwGMxXWLOJ9SdPwBaAtuTRu\/HlITai3yfqP0YnK\/0IEs+sXsErBom23vDQQepF9gcsF\/T1Ieo0\/cDKprm3d4LbFeUimqz6jcKZODuXsQFJtHN\/qQpNO0UqAeaYMAJxKY6TQd+iSsy520SE7YTW2Mw+bUaQfIhICQ6KWXf1vKW1aU\/32RSrirx5\/Bm8q8uFl93kPsj8ix\/UQFnHhh2M6YgPgDXLQMCod1KjUco7HBEbt2jH22er7v2Y4mbIDbxb4ww4eAJYVvOlqYGVNK6UMWN8RbDOcbLEqwhgmcbyzhyv39o\/6kluZ+mPHJ6Wqs52xN7RTg7DugVnlrNtlQ\/kCx92uudKVY370dEL9UL+7jlMZI04ZEvBc4xQcFvtqqs3p67lmh5rLNC5R44fOYsSO3YlZgAGheEg0+k\/NoQQTvnR+290RCzs2HYL2Wn+lZv3Oafd5Cc3P08qngjbnzVdwyrZHiq8t5ytcsMrYOkASGyTWHKd48PF3n7aZCjM6XSwhYEjQRAtNyqTzvD5XQXlf4aw5JJANNG1jIkgoLZcSklVFWSojKe\/mNmiMxqMWzIo7pBkM\/shAyrOj\/p7DiY\/BbN9vKZC6MDnf+4LSwTsV7IrOf48eBL2BBUFyrLJ1b3NWnIPnWZDjSGlEDqaQsu2ryz7kRrrdeoxMdvCfYbab+q8yaXM7QZHZxfbE2GsYrFyG54YL0gMQXPlGAqrAr+J1TbY\/qJPINcS9Nl5hNLBwqMflXsbPlFJ5mmPnDSI2qSUvYhkq9Uv4n5ynVwxVdCq2iRvxSYc4v6kmN\/4efMvBjAhEQZPdrA81kkWFuYfWtjwaZiKrMefytpI0hyPlgjokG3xUwFBw5JtbIRmLBMxYh1jOxPtavgqzFD7jgcJAJq6umXhGkAZ7nIGl\/yGN3ZJvhE2I75S1IVK0suyV69MupTdffNQxcCVrgS9NbpEW5S9v3hR1uZ5mrFnVxmQG9SfsvWYv8StEJIxgu24E0ozlMuh1NEs1skwaCA+CzofsEvjQ6MVGkj3Sr\/JVRj\/CXopnlw7P47w0GSRu796Ol9IcHktcfKty0jXxMythwlIYt81oAf9NCj8PBWfVaAxt7nw6D7BHPhNOEK+qjSbxHjJ7HYUxiYZmAO4R3Idn0F7kmxxI3OB37wrPHZjehE5YBqxbQzFT466nJtNuhSriDYat0R12oS0YrFiB06+btgKPcbNaFETqd+DF729AQzOmfWpAGDZ1\/qhpxZE0m\/YgEBwFYe5xFo+Aj47V+8u19d0vd02m4S4bBcfq7sLa4GbZwdvWVRZYBwvdX9ulDJ6hTa7kpFfUwoAZNqkKOMM\/0CcKQ8gyvbX8qxWAsPN2W2pX0vw2AuTsU4fScDIbK7dV0Fp+0YObneX4ju8F79+N8DN8J6pHFPpZ8VV4T\/DyWJN1SJWd3H3UgSBSo4L4Z5LR4GC5VEOVisdWL1cL+8uKmiyovOpIGsyOX5u+1nEZuAgJNdm6qwhm8K3PiIrCa0S2RNAH+BB6o7DV72m7KJwf3LGybp9179YLY3CzVjRn\/RkNvyxWvgZJPSWCb7Au9mYCSkobuH8FVjFaWk1y\/ivt2lTDBT0ut7iiaCykS33UIgvmervB0XiyVRf0Qjl6x8QxICszLq3rOYyttUnGgVgZqjup7rdYR\/CRE6CImf2NI7wulA1Wn0ajt\/\/spDZVzM6m6012W7YwrZVpA7IEDHX\/uwBYb0az1\/VEeChp4v\/zzv3L6p8yvP2VrZUwKghZ6\/i5Y732a43Jf5VovDNoTpvjZkZs2kyNdqEp401aq3PMs3zJnLIbXWRVOtTWtCWjIE32Lu8e3xWj8+MlhXeN25EUz7\/aa\/C3zvGGkU3sO3LwnM7u68IywZgtaOoP4D1Q1VDvOBtNNPenPpaQFtbrGAM1Esr9sz3efeoxDNKO1J8Y61piIg0S2CjBNNOKqbPfN83JjvsELi9yhw6792hpwRZULAnSlcYAhq1UkvHVHE2cbpN+ZOY3a1sLutBhchwVpQw0Bfgdwcp\/2+ZUZtAArHJrltSd022LkpQ1qYhXVVjaKmOIDOidNuA8noe7cHtOa2INude4nXR4oMuE5\/ag6oFp20aq1OBhbiWIFwAOJg\/Q8+7ErzCXuWqc37s3auNwYU1syi50bmZbu0A+XRz3\/HOqnvdH7o7qNnrxVazgrkG+dchImpTQw0nOHpQ\/iQ0loQVkgnBGqtspt8Cn3x85jay\/1TI0XAcv2IDmiOVfzlxplSCD+h\/VpYgGEDVmueSpQQJvOERWizVDSw405STElv6R7QwKFJdHwtXm1EdOcOtzl0IGLuMKA1WRGNSVHBuzKV29wuX0cBHEcv3gSnu3\/8m+sdK1kigRRa3knAJFhn5jJine9Vlx9iBZ494x3c5+UDDkChKsXKfFTXGgrPEkKcAflFdOrVjAJdJEbcpkf6SblZpfuK6uQV9WvvI3kkxQhzDo1h8ZNxGzxVFqTbFqKGWTISnEa1rnLzDw30zU63CmTBFBpayLiQzcjdrcAdcV7XH56KTXQraTFu9mNXNlEGUO\/v64PJ3+RJIMabZpbdn9RMTtQBoKOKzoJSLeHiKbbry7apDXQsC\/ssMfMqv0PmUry30q85WYWQnRmC5xbmhCJNVrUE2A7OatjYqTLJIaUUpetoaBZwNAfARRcodtKri798E9pLpMnCNLgYqbUJrZigmSCnumTMDNAVzPh0ZiC1ISZ6hCL7pQ44+COX47ZLgIxXtsdJ+rHE3v\/lljuuRzi2tFzvjxIj1TcUd9kav2BPTk\/j0EKiPnq5Ie8FfthpMXjUlbgjoPwLAcq5fWAh5wQoFtrWgCXTR+RgbTq2DR4QsdSP2iDktk00YKC\/sCZy8rOtLLAaGsK9f8GsvDsfrtHc1S2Nu1ybdkh7KUFD+5twmtanDJvfbPAmLr2x\/tbLPhrNuFHBkgvkw+xXds4qiKGxSWLQzw06t+\/23nJDDwmk\/eRGdTbmEVaRaqua+Bt1ZSRJzHlohDjNb9EBDvG9PXCffRNcUy4qCjBdhslH71S4BMu57OqaKw7becbE8ipmBkOGYrbnhfqmepPAn2rdenQ+h4SWtxnKeTvE8BeRxlCOW9TieerPzxW5JAzRsoWxfEqwZb2Yt\/lOES0iwiAqB+Xs1JMQXpESs4EpmACo5mHWvegV++\/h+RHjLdWBuT77x3oRVRu071xbEVIFsIuFovtP2nvfxKd3U53+OwL7fUDg6ovWE2GI097PQAx7iNApq6H7uqrroDpbnuLvwaszBewd7TuXiFPnPBx30oi3kKigew7O5zF85\/\/9tjvRXTl\/\/yOvuh0hcgTxwjo7y4wOBcbepTNUkFPDKSMfllMkHSvAwhlfsNP22lMlnXJBYwHxwdPD3KHfQo8gHmnvs10eOWjeRq8d+BoLJN\/XMZIdCyf2szGnlofW+TlqqjrSOQeFY9eNMCWEfqC\/zmYWEuOsq6Vj++BhSJ+pq+aBJSFNkmKeJ1aGmTNMoN4\/EjdkQfmANOF1PQO7JeChkyA+L9ah59q0H6xMtg5u7LqLL9lGIdrFEUYP38KysEzhJmAvvTNl0Ur2AM7fl2cLwwj7mz2il6L3O9aFs44xGq5aXKL5jw\/g+kWJIpN5EDe9EBUWDj9tK6FYeBf+45GQ+Ajuj8cJz7ZUJw7C6ravNs1zyyyy457rIpWSJZMCWFCiJ\/op7kjTi\/2nGAxe0I\/WD0H29tUnGx\/Lys1B5P7gsIPv1df8M0lbfQnYiq36pBtWfzGc5b2tFGyV1gZ\/RYwP\/OlW03iBvsckhyR93pqSQPE5uJZ8SjH62iUw3bbMV4dJNuxmq2AfkXQnWpdvgp7fQmA0BVRXuLCcN+zVmnFwdRUqk9r7ad\/AGXnpuv0Vo25guxs8hi0alzuHN1KZoPbgFNttXun0\/kCGUTr2o7BZN\/2q8TB7JqLjVSnkr354dofSgBisC4E+WDYfwUxnKyLGzAUhEQ0FIbh\/CuW6+LKvr8CpOxy0XqqcSQj\/jcVgMrBT\/C7d3fbp6ys215AKJs6AGyUqTIzKnzhxSAKU54xGp88j\/34+4wgo7aE8PlVIiiWBruAtoyxFuulFSCKW0T9MjlAvgwEaukhkzNuN3gEtTdq3lLfUWdNjx5Qmlnb7iqv\/iAYijat\/UlCOYoKY\/xrRQOv2b4OMkFJHbrGwvCWzOD4eyOM2DYOB3G3RFX95e\/d+kZatrnFQligmA1LvLAncS8l9DKY8xlBAFxUr4+9EmTIEKhlu2qxUy72odTnlFA6cPPrOiK5CzxEv6A06ViTRi0cjFWcxCfrlgL463OR3ypfR1Ni5QcDaWKfLXKxctSWjE+794hRsYhZJ5oct+0UWkEAU0GOeK+s0xS1\/8KSCIwKrSFHSdrK\/t\/gWzh5JLrhhLwJsdwdX+a3xcZotNsdTPzNyLWpxF76nPUAbAZuL2n5lJb9nSPrQuW9oA3rU9M9rCR9jMqbgCPBOmQ2o51GNj808nEBSh\/jyF1o13BcnzfB81sCvW4FxXaI6w7DA41J+10M0x3oQE+wsjldIb74UrXeEf3+MKgv97cOroP3IFeZElYksujsauGXqSVD5h3VZyfBE+jCZVGi0d7YDG7YJE4OZYGneFynw0\/DwPb28e0ji0gpk9B4OBNWXEaKQq2ek7M4PUJEHzIMVrB2arxS0+rIkX6q8BvZ2QuFcXz0eW4\/iGTm8rJnGH7tsFAyMiS2gw07na9rDv53nlzKOAsM4vTHKdito4mKXJ4xLQndv0AZ6syLfC1\/F+Tkc476wGhWHZJHSQbtJ21zYhNNrdPnv76ebfFuNKe4He+uj7doSXikvLUJa2eNK0LWdluwcER77Ntj6zltpv+aY37mx69lCaBVl2d9LQa7QCo+dVqjyPmV27jVUZP+lx9b7Jp6auDafExSVr\/fe0LpCEzpeUU3QEsLWutu\/yMBYF\/53mLl2KSQ6zcwBeylqHikBsHk1WwgUBpnmkBaTYE0Z\/j9rgDG+4OypZAyO\/CMWu5AAozcFkhHKNkb5k9IUA1298nBJ8ef9JCvVkhrrN7O3I\/xDddLPtAaEb7m0WFSRPOLLrErQB3+qpmgyZfj9VUkiIpPh9ofCCh6VNKAIH99VJtkDrtOl\/Y1DwvgHLYW1hoahkWptBgjZnTQ0oAK+NOjoDqyuaZ1bAoDLOsPR7IWlh1+VsFL4ikzz+HO8Qxtu15bPMLVnb+YceSKTdksW7l\/wf02PEnlN2c3A+giyxGYCBmUUu8EVlIp4bq6sKYp9K8xhmyGAeo2E\/xgDcaN7k6MffSvsYb7ob9kvjftIIS08URaXQZO9JBv9rK85ciNiE7hQOsf\/VVTNKU0zNU\/pH+nLgpArPtwC7+E+kNx2t\/m7z71kgOuUqLqnArHp7xwdovHkHU\/dld4mT1RStiUiS9j1NKaRgCmsa+b8FRdMGiMomPm8ucGHoiSotA3Xk3gDB2a8uoQmqRUJHuhMLFqm3135tR0vjw9EsjWpgRtoThxTfeeiPAl\/PmQM7JH1vx2BJ\/2e5RAx53sRo7QOpQVq+yueFOekYq7MLp7\/\/8xDWTEwhqoj3N\/A31RjDDKRHC1kLXitXKaitPoS9lf\/awReN5Ovn3yZDdAHN0EYFsUJh81iimn3hlN1VrENK42NVDMf+wepa3bMsMVM\/PeCsvWL7R+Yhu73589PCS6jJt4fcXU743+pgVdSaGzhWIND+1KTUdUH30vvIi79fHduk2Wj5asYcnimxxu+8TPDMZe3mXbW5ihFOQvTjFMUZ\/T5haQ==","iv":"0b328adaf8665872709b125922ac0304","s":"3b09c3f4bacb6688"}
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