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Luxury Memo special reports

Colors in luxury – Luxury Memo special report

June 20, 2019

Valentino highlights red for its pre-fall collection. Image credit: Valentino

 

By Sarah Ramirez

If strong branding makes a good impression, the use of color is a crucial but often overlooked component of luxury labels’ imagery.

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  4. Viceroy Hotels debuts narrative-driven brand identity
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