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Dec. 21, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. BMW sets record with funds raised for education at playoff event
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Lexus, Universal Pictures partner to promote ‘Wicked’ film
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Marketing

Collaborations capturing attention of younger luxury buyers

April 19, 2019

#FendiMania is a logo-centric collection in partnership with Fila. Image credit: Fendi

 

By Sarah Jones

According to new research from BCG and Altagamma, one of the key emerging trends in the luxury business this year is partnerships, as brands seek to bring a sense of newness to consumers.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. BMW sets record with funds raised for education at playoff event
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Lexus, Universal Pictures partner to promote ‘Wicked’ film
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman