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March 29, 2025
  1. Balenciaga channels classic Hollywood for summer campaign
  2. Soho House strikes deal with at-home rowing brand Hydrow
  3. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Maserati opens customization workshop at HQ
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Private equity deal value rose 37pc in 2024: Bain
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Printemps opens first US store in New York City
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Marketing

Collaborations capturing attention of younger luxury buyers

April 19, 2019

#FendiMania is a logo-centric collection in partnership with Fila. Image credit: Fendi

 

By Sarah Jones

According to new research from BCG and Altagamma, one of the key emerging trends in the luxury business this year is partnerships, as brands seek to bring a sense of newness to consumers.

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  1. Balenciaga channels classic Hollywood for summer campaign
  2. Soho House strikes deal with at-home rowing brand Hydrow
  3. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Maserati opens customization workshop at HQ
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Private equity deal value rose 37pc in 2024: Bain
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Printemps opens first US store in New York City
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