Internet
May 31, 2022
Guerlain created 1,828 cryptobee NFTs for its founding in 1828. Image credit: Guerlain
By Sarah Ramirez
Luxury brands must approach the next era of the Internet from a cross-functional perspective to unlock its potential.
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","iv":"c659122218047674241e732a948ffdc0","s":"ef7a87256f5bd82f"}
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