Marketing
August 19, 2022
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike
{"ct":"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","iv":"3ba46a70739abbd7bdbdd852f6d2ad54","s":"c6606e39ca5f24ae"}
Share your thoughts. Click here