Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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