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Marketing

CMOs must respond passionately to threats to their role: Forrester

October 30, 2019

Forrester predicts major changes in the marketing landscape. Image credit: Forrester Research Forrester predicts major changes in the marketing landscape. Image credit: Forrester Research

 

By Mickey Alam Khan

Chief marketing officers must establish a span of control before their purpose and the CMO title itself is dissolved.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Audi propels Santa into the future with electric sleigh
  9. John Galliano leaves Maison Margiela creative director role
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman