Research
November 6, 2015
Affluent consumers
By Forrest Cardamenis
Understanding demographics is the first step to effective marketing, according to a new report by Unity Marketing.
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","iv":"e2262454c1c6560caf31fb6d5670553c","s":"9f54476bb3beee16"}
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