Research
November 6, 2015
Affluent consumers
By Forrest Cardamenis
Understanding demographics is the first step to effective marketing, according to a new report by Unity Marketing.
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","iv":"84b10e004a9405201e5244d61f76ccda","s":"6df4100b6554040e"}
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