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Sport partnerships foster organic brand communities in Mexico

May 15, 2014

A.C. Milan team members wearing Dolce & Gabbana A.C. Milan team members wearing Dolce & Gabbana

 

By Jen King

MEXICO CITY, Mexico – Tapping into the universal love of sports can help brands establish themselves and recruit talent in Mexico, according to a panel this week at the FT Business of Luxury Summit titled “Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art.”

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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