Mobile
February 17, 2012
By Kayla Hutzler
Circa Jewels has kicked off its second campaign through QR code-embedded print advertisements in Hearst’s Town&Country and Harper’s Bazaar magazines.
{"ct":"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","iv":"9649544a4a89cda2ee66c62e69d5da72","s":"7ef3dbfab73ae2c5"}
Share your thoughts. Click here
Whilst I think video is a great medium, I think it is also a lazy way for brands to communicate with consumers. No one wants to scan a QR code to watch an advert or insipid promo video on a tiny mobile screen. There’s many ways brands can use QR Codes to engage and involve consumers, but linking to videos is not one of them.