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Dec. 22, 2024
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  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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Food and beverage

Cincoro Tequila taps into NBA fanbase with ultra-premium spirits

September 16, 2019

Cincoro Michael Jordan Founding Partners Five NBA owners, including Michael Jordan, have launched an ultra-premium tequila brand. Image courtesy of Cincoro

 

By Staff reports

Sports icon Michael Jordan is leading a group of National Basketball Association owners launching their own ultra-premium tequila brand.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman