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Christie’s invests in digital innovation to reach a global audience

May 8, 2014

Portrait of Elizabeth Taylor by Hiro Yamagata that sold for $108,000 on Christie's ecommerce site Portrait of Elizabeth Taylor by Hiro Yamagata that sold for $108,000 on Christie's ecommerce site

 

By Sarah Jones

Auction house and art seller Christie’s will spend $20 million on digital and technological advancements to better serve consumers who connect with the auctioneer online.

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