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Jan. 15, 2025
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Video

Christian Dior makes fashion statement with mobile marketing

July 7, 2009

 

By Giselle Tsirulnik

ladydior1Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.

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  1. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  2. Dolce & Gabbana’s 'Du Coeur à la Main' exhibition opens in Paris
  3. Fendi names Japan brand ambassador
  4. Norwegian Cruise Line Holdings appoints chief luxury officer
  5. Christian Lacroix acquired by Spanish group Sociedad Textil Lonia
  6. Balenciaga launches New Year capsule, content series
  7. Rimowa unveils jury for third-edition design competition
  8. Top luxury campaigns of 2024: LVMH, Paris 2024 Olympics
  9. Rolls-Royce commits $370 million to Goodwood site expansion
  10. Dior opens ‘Gold House’ concept store in Bangkok
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