Mutlichannel
August 29, 2014
Chopard's The House of Secrets
By Jen King
Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.
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","iv":"43c6c799800df12285674a160bfc6e58","s":"924e3f2797f70d04"}
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