Mutlichannel
August 29, 2014
Chopard's The House of Secrets
By Jen King
Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.
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","iv":"d1af33f65d2b3224e9c5c5e0f99c079b","s":"a3bf0a694913bf56"}
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