Mutlichannel
August 29, 2014
Chopard's The House of Secrets
By Jen King
Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.
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","iv":"357e3b0614cf5cb3d04a3ff5d764c24a","s":"ef7b63874134ed77"}
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