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April 18, 2025
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Jewelry

Chopard makes sustainable advances as first luxury maison to launch recycled steel watches

April 4, 2023

Chopard is making big gains towards achieving net-zero steel emissions. Image credit: Chopard Chopard is taking major steps towards achieving net-zero emissions with the companywide integration of recycled steel material, dubbed Lucent Steel™. Image credit: Chopard

 

By Luxury Daily News Service

Swiss jeweler Chopard is setting a new industry standard, having just announced the companywide adoption of Lucent Steel™.

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  1. Off the Cuff: Getting to know luxury’s top-tier talent
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  5. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  6. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
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  9. Contemporary partnerships chart luxury's path at Milan Design Week 2025
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