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Mobile

Chopard goes for brand retention with Happy Moments app

October 17, 2011

 

By Rachel Lamb

Watchmaker and jeweler Chopard is attempting to intertwine itself with consumers’ happy moments while promoting its Happy Diamonds collection with a new application released for the iPhone and iPad.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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