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Dec. 23, 2024
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Marketing

Choosing a global identity in the age of “Brand China”

October 6, 2022

As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein

 

By Glyn Atwal

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
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