Marketing
October 6, 2022
As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein
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","iv":"5c66e8e7c54568bf463b85d3b95c086a","s":"9f60d15ad2f7a5ea"}
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