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Internet

Chloé incentivizes video views via 60th anniversary contest

March 15, 2013

 

By Tricia Carr

French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.

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  1. Maserati returns as sponsor of Rolex Monte-Carlo Masters
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  3. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  4. Chanel to serve as timekeeper of upcoming Boat Race
  5. Prada’s first standalone restaurant arrives in Asia
  6. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Rue La La makes private sale shopping accessible on Android devices
  9. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  10. OTB Group introduces first corporate volunteer initiative
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