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Nov. 15, 2024
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Chloé extends reach of anniversary campaign through email shares

November 15, 2012

 

By Tricia Carr

French fashion house Chloé is bringing its 60th anniversary digital experience to a close by offering an exclusive musical track and encouraging email shares so that consumers can spread bespoke brand messages among their friends.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  9. Bentley anticipates first electric SUV, arriving in 2026
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