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Chloé attracts Black Friday consumers with fragrance email blast

December 3, 2013

 

By Jen King

French fashion house Chloé sought the attention of holiday-driven consumers with an email blast sent on Black Friday promoting its latest fragrance, Chloé de Roses.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Luxury brands losing ground with younger audiences: Bain
  4. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Vestiaire Collective partners with influencers to combat fast fashion
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Trinity Investments acquires The Standard, London
Christofle spotlights two centuries of innovation at Paris’ Musée des Arts Décoratifs
Kering launches Generation Award X Jewelry to support sustainable design