Luxury Daily
The authority in luxury news.
Nov. 20, 2024
  1. Rally Rd. showcases alternative investments in SoHo showroom
  2. The future of successful luxury brand collaborations
  3. Lexus logs 25 years of 'December to Remember'
  4. Rémy Martin celebrates quality time in diverse campaign
  5. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  6. Luxury brands losing ground with younger audiences: Bain
  7. Chanel features newcomer Whitney Peak for Coco Mademoiselle
  8. Montblanc, Cartier top Contentsquare's Fast 100 brands
  9. Zendaya, Valentino journey through a pink unknown in latest campaign
  10. Luxury’s new direction as markets and consumers evolve
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Chivas Regal teams up with Latin band Mana to reach global audience

November 5, 2013

 

By Sarah Jones

Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rally Rd. showcases alternative investments in SoHo showroom
  2. The future of successful luxury brand collaborations
  3. Lexus logs 25 years of 'December to Remember'
  4. Rémy Martin celebrates quality time in diverse campaign
  5. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  6. Luxury brands losing ground with younger audiences: Bain
  7. Chanel features newcomer Whitney Peak for Coco Mademoiselle
  8. Montblanc, Cartier top Contentsquare's Fast 100 brands
  9. Zendaya, Valentino journey through a pink unknown in latest campaign
  10. Luxury’s new direction as markets and consumers evolve
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman

‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Dior welcomes first beauty boutique in North America