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News briefs

Chinese youth, blue diamonds, LVMH and Michael Kors – News briefs

April 13, 2016

Michael Kors will be working with Kate Hudson for the Watch Hunger Stop campaign Michael Kors with Kate Hudson for the Watch Hunger Stop campaign

 

By Staff reports

Today in luxury marketing:

Chinese scions’ song: My daddy’s rich and my Lamborghini’s good-looking
Andy Guo, an 18-year-old Chinese immigrant, loves driving his red Lamborghini Huracán. He does not love having to share the car with his twin brother, Anky, per The New York Times.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Tiffany keeps it simple to attract interest in New York Times ad
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