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Travel and hospitality

Chinese travel brands cater to millions of Lunar New Year travelers

February 13, 2018

Chinese New Year attracts billions of travelers. Image credit: Penninsula.

 

By Brielle Jaekel

Numerous travel brands in China are hoping to attract the millions of travelers coming into the area celebrating the New Year by focusing on experiences rather than themed goods.

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  1. IWC social snow globe stirs up winter memories
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  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
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