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Apparel and accessories

Chinese owners bring international brands to double down on the market

October 28, 2020

With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Image credit: Lanvin With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Image credit: Lanvin

 

By Avery Booker

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