Apparel and accessories
October 28, 2020
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Image credit: Lanvin
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","iv":"1fac28982873168d949fb21cc5814a15","s":"01071ca952dc1caf"}
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