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Dec. 23, 2024
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Marketing

Chinese New Year efforts leaned on technology, tradition: report

April 2, 2018

Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags

 

By Sarah Jones

Spending during Chinese New Year has been steadily increasing in recent years, with sales up 10 percent in 2018, according to new research from Fashionbi.

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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