Marketing
October 12, 2017
Michael Kors WeChat. Image credit: Michael Kors
By Jen King
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China's affluent and aspirational consumers.
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","iv":"019d18f9e50bd3f6b9ebfe3c7ae397d3","s":"6bdb18c1e9e256df"}
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