Watches and jewelry
March 25, 2019
Chinese KOL Peter Xu at SIHH. Image credit: DLG
By Sarah Ramirez
As trade shows in the watchmaking industry face questions of relevance, brands and organizations have been experimenting with ways to expand the reach of large-scale events.
{"ct":"0DFZQ\/UowVax9OgLaHVxINcQnLGqkj65gY9HU6VtWd0VFhKbhILbw3+siteBYXxJWMGavA9LcSWV4n6yDh1AtCF0tS2zVFZI2E45F7Alpmk2t+FAPX6lm5H1EQFXg9GbO3IfxSTi20FnOphTyyalfevuzspPgdOfbOcJJpOzgYI5gtsjG0exK3QtN38DVr3rcHkXBcqis3bokmVA9aoZaTq3G6JApN1SwtRPviL3dk8O09HA4ANYfO9dMeYJZf2I5jzo8kEQT6XFiKhwOH+d7IgH1TyF23dD6M7CjG3j83QxuZ3x5KzXZBEM2L1Yr0iZ4TusTK6ZFQpTfWPbE8iyrGtfIedDWR7eAMayfnfwx8OYJjgOyorbBNefwPrGfB+eaGngYxPCSf9TMaRWziweI810NvcjbOtsdTgdpilzRXSnJ1teDjgg3mCw89wN9dveFpQU\/7zuRO8KxEvsSiRN+WXT0YH1xzBsCe3vlWPSrLtFE3iL8aIPJojsGeDqwUsX7F0Ve\/47Ljv92Cawri\/SaJqH+kvUr1xhYNq3Pj+\/oDH1XAcyJKh1UuG4JUt4og\/RFeG2XTgawavNKKeOpCdSDIhTDIifyvE5NwqeZz9Ig3Uvp35PvrNfp2WYHNJwJZCyu6TW6V2S8RXuT8eEJq2xOdE8HQBw8p1A0rUTaQahSD1vLoYCOraJ0air+y7\/+NkgidhFqbTrvISNZJMk6PjqI5AvruZWyRWGSa9gSC8mEDDw2asCzJdZi3iXsxNY3dFzeD58TODnkQwH1iFI+6OVwF588hBFAWfmT6IgFErqiWXQxDpqelhR\/Ap04Q6QHjEr8V9n\/xUf3S7xsNOAicA+acR5LytHG5t16AYBEKo+FvQNj32Gn4oMHFlX2LwITEJo+\/Ba8fQ5nOZcNM4ckp2e7SeYZsgpAloz039HQ65+BoKt49HaT9qJ2+L\/z11lMag+eZ4v+7fjHKh6tPWIQX9Zf9oPwK5Qd+bAJfVlPEF7VrAnZ0TEJoTi4zIgSxOH5lL6sDAKAV+BVQyexskpRvNdao3UWn1U5RFhBxBlZspobx19pQCFlk637ThB+mMsKXVXIwdLp1s3HjuOkI9evttHhVX0YUhl+noCJKd4A7jGBkx7D9RpL1GQW9VzyitIlMq0zJPKd3x6QYgHIqE1e+ak345CkxaZENK1V1A7aBBhd35r0zTDWErEnISxDoeFCf2aXyPqEpuKUXU9leRnBJV3sewbQCSJ1axl56v\/bhyyZ6vXNqgjz4UHN12rbwi3uw9q+sH+T32rq\/cskw\/D8tKzmn1gbMQMv6w3rcfsLnOQiAA+2pV2t\/ftiI+A8FKXSr9r5dgInaRgJeVVUF7vtK3\/yHzkMk7aZR1BmiCnsLts4ZTgxdAeIT1GZhOLw4c6ybtDbh+62DyeBLKqysy7FXWZfXYpYRAfei5\/YnTgnP4Ul09BFvoNZo7eNeapaF9hxJQgGYPXy9ykKK8wYhmU0+ujELPacA0AlL7hdW3lBWQ9Ld\/KbQ9FCbI+o6lM3BI\/tQiw9gYt2F8OmaHQPLVUysFxYKy50aMnhL9DQqX4lDJtFoybAVYGxs253GMDFzg0AT855pN0p65smsm9xnBJd0ZPGSLp3Bc7fKyw\/uiHmUyYlBrfqfFiao9loTDY04HZDZ2zhvGrsVZMczzpVEjrYln519euC++FsWQT56olh1V+aO4sKiDAm5z8M3uq0bzaO3enCxRfQBAJ0NIhYrIIPnyPWWgxvka9fdDRgTK000C9RFM2cI0TUJG4p5Bdnk1YFxTU7zULQimg4F3yAop5GCL8jA2AJVJxqR1mWafHGaD3K1+F50+d4X0PgJph7T\/7hvCgE1opDZjUBIcTGQdpty1Ix3XRUUtwAYEZ67PLb7TRE1vpTu31jiWPzhgiD59Gt3trHkNbAfnG1IJvS8mAk+rJYpeQnhIuvodGK1v69yYPos7bE7hZDMp4CDQJOe+VdlrlJsqvYd8E0q7B4cpuGjazQurzg3bVchG6YnAFxSs2nMfN2TB0WdBo2FqACZsroAOa\/hdR8UAFzm5ARLIE11Xz04YUxE7YMMe+ET136tUqrI7te0hcoxDiisgZ2HkeqDPHpPDZxF0u8X6Yl8Nu1IzbA8B2rKS7KPGZEBpjKL6z6Usvjh0kJMU\/NktPnkTuEiI63R+ScyfJSDVY3AzRahLl1lcdYYm3+L5IrKvQqaz8hCLjzG16aCQaro21vw9n6L\/v5wQHWfYp6JzI8+sHUDupenw53GS8ErVG5Tz0btsfjrlaDFgQtBphgGJ8tEDoLrQyDDTRVLe3kzWYQ43J7Zu\/9gAdKt+CvDq\/vA2M4UjvbadimpTzhjsj3LF3o6sgxShZNOpvseZfVsv\/aZkBGaVWGRwq48tDwVzU62fOTBAdFa1K8CuQTz87dZS19KZxDLnTQ6JwVrcuFVld37ktcBBemKsPMeN\/ewD08CLN0tBMyCUw9+Br\/VwoNnujTBSN\/Tg4kNpiCeI+4LUCqmcxIzVzOhCXOyM2wNNumLnpugScvGC4F7IZSWjqvkrRgFhitIrrTahMVZYw9rmxkeuTVBTO47DjlTNWvRje9mg4apKGZv5\/wLxOaDdz\/EVR5frnyxuP0FchEUNMAO\/hafnlzn3nhGZ6gGBgiBxEF\/GhQBDqYvz\/K9UukuxXzDyyjscF7yH2ZwIFbJwZzPZ0ogN4vltyMp23wM3VcPrWo4fONCnKIoiCKWldrTvykVQ5kE3Z2figQbccdYbvk\/Z6xZGG6h2thXV9PItAyzcDXHXvndZjTMUN6BQKEb7tJEmZeewGuiIZaBmHXK5o\/tF0AONcmSlQrpOIfbjD+xfQf2+WTPhig+0VCocrtFt98Vv1r492KZvY1zTEgsdke08foyjWU1gqb1gdQOvO32fs9e24C89PytQrNcrmKRTgddQIaJrMpPMR4md4yNDBI6x9NvPyL9Yz4WwhjknYl4mvbxxrUAsKfRpF83QKj6zr5LZBOFCTe+Jsi1PRutWoAHza7Gb4Ln20FraUrkYohr+XaDBdW48QFl83+ei6mqRRCi\/XNZue81qI6zYMxHnpzZPab1Gt\/041TBegvqdNQ76BO+QRO5HCof5O+C0YWcszm2ixPgkp8SV0Iffad8oSaCcGC7m2dSsEjI2Jn7bfEMNLZgSMI22WmjWXTef3Q7\/bGasAoj\/RIRhuae+Wfzmh03t8FDgRhWlSrVPHy2QEc\/wqetuHONkbqwhPhyrVqWzIryDYc96Y1tHnJGlZjlNpGqeft2DlUWP3NDai1HB961ROOZKSs4dE\/r8v1t1RndEpL26GOu7hvWFywWS5STFrZgsfVd9EqT\/J1Scf1vFAIAVznQt5Y0r1PiYh6hLtXAxqXG02N9G9kM7oTkAc18hJ9IUAA6SC9kv+YwXGzRmqr\/9PHdsNtxpZqyk0VjaGQN+znrEpafN4EUo+lhGGu2OTaaDweqG77oop0IXqTUiy+xdkm+oEqDSQa32U8SAmJ6aHCXh3uFySWersVKd1FSmWoZJhe+JiGvDT99t\/uqMMbLz8XbzpJaVcIFmOu7sRmoql6Ltrq+5VOCSuwxm53EyGZtVMgTpttU1VcM33sH1MSHpvIAGSyRhAUOtEnWheJUdKu1HZhT3AzDBeqpEe4+DZ4FBNL+r2Ap6nPl6I2liyh+XiS7JYDTEhRKrlvpV9sfx84QiAQIQUByIU76Q2AcFqutpsLMx+ChrQFwpCb0MF0nm+M4l776YjpBLxLeNsxF5TVvrI01CSNMyqqRPwteflwidjLG4F9ZuOiHaGq2+CFXdGClMgey1GrEF6uNxcBmvrZk\/zhmQ3OC248TgcErWgghfKJYFJluEUtPtt7vqvQxf5RgV\/r5AXRb0xvIk5ajwOOosLqEPXsirSFRdW\/o79k\/VoEk3nbhmkM5MvFC+wepLbbO8suu7L\/EnpE3qhJC+8Iikalldg0T5WfVvrakqRjs\/8xpfB1gMmhMOttaZGD6LlTO2GvmOGCNunxeAyAxAokdQIez+Vfi5yACesRMqrJ3mdFNfDMiVL92nqk\/mo961P95oNeNObW80cT0vyQSD3B0ECxWUH23UDOlVx3X8vfdYqAqhg+FgSJILMcAL9GzBZ1IVHJV0LPK1st7G0yvz90uxVgGumXnrGSbe2gbh3g6mUk6R\/o+WnSHBxIkAH8zoEAi+5hNzml9VQCRNCuUWJeHrDnYyhYh1rrhJMTx0v\/K2IKERqdTcWjtG\/G6ZUBT\/hnbHCpRvxEVtT5r9gVdgJ2Njkx9fFscM3+xRd3lbv\/y0aSKdv\/cVW2Pf3z\/z5B5CBqYhml2IwQ\/1xDfiqEGwh0\/7lajaKWdVpRf19QHJ1m78FCxCG0BCRu1VDoMbk6lZkfmbtfLZEDSCJs1ZwVQP0qTR2ePFR6QKE3FuMQzsVD30CHNe1GtVTfsgzErVOqI+esxmrgxvahtv0uUS2Tjxkn57dq9VoSBmjZAhZplsa+JdnMuE9baQHUHwbXOz1P9YHmo3A1jkTiY7lfTBJ0rI7z2hEpo8qnae7k40DpPvsL3gkquZLu2DyZH7RiNdwlu9jNa8r2mACpq5alkdOaYxRHhB\/+6dwKNriLsg6BFXEIiUQbIT\/1H1cWR2JSFgk8y2yT5j0MN8bThLaOJEx74l1LDBWDnIX2dVO+xkPLHDSu8ELMfQz7Ey+sXBH+eSD6ksXopQnzOOESPu9TzwR7Ja1CqX3lYa\/yYoERJpRhDQAxG3LXuT5PAPSw8ujfQ6h4EZjwhaJvSbCwcpEs4\/z\/flwe8ouetnG81fKiBKU5gKHuyUTMvB9ozeFtI4vz\/D6RBbV3ABdWGJNN0H+y+GMslGJy+CZ7Sds11E+vtkdn+PsRLrfMGxwjjFJTky4UQ5ijQByTT+zYgVo5gmJDJwrNixRw1YyN+yq9fwkvCK37+uDTm6xwmiPkJ1obCJg\/j28ouCEZRpYbPq1yWZ7hfaZqgqQP6wnRV7jQW3qUkoe0uMaOJdCi0KFMqV7ftO+GvX+7GrsP9a3XKfYz1ZMVzG\/xOC2K\/q\/fa4IXZk9L3GfT\/xTC5dEE7lSCNNwe+kTD6SF47buTN5GP6PBn+x9ZNuTpLMSrNl9UQ6S8z+Du5yjKVxXrlo3q1Nh61GapBViWJb8pqeTF9b2gZhVZcwfjuXfrYbpRNphns7XiyhQTrXyy0Pqu5kqHoH9+zJmOIHqZmvMN\/dzBFJ0FJTzN\/dGgUxMbPZEqjfRFZME+SPXwpMsyP9CRF7bdPC8c+7vTKj84G51MX4\/ANIDTMNsOApPM9rV4zL4ubYIOHTJfyaHLdA36apdz6PmHJi9ZNUAJN0wP8EYaddmCE5VxEbTkpaUhpulU2KD8aPpThPSFkSGacxpquF1sBShoEuoKpA\/59pUQTyJHZzH\/X44ZGefLcqmWb1RuYXeo+HSJa+xWC\/GHbbiVqGmzp5Hw64HVNO9Sd1W1Kf8ilEHyxJw9yV8a+7pwJZ7iCBjPshtjfCb6L0G0Qwm2dx3afPXmr4JZWGXCoIAdXxkH6GDvvMJSEXjGSQUFbCSKoSV3AGLFZwP9Pd6IVBZ6AlWS4jWAdkXK18xcJVWb2KcdhX27HHq0qBx\/Npx4RbUvBNy9PPzWKK1+s5Wf2JnZKuGwKHELHYUqBCFAQt1rTVifgwzT++6XQUJF4DWdC5ngz1wyqs\/Ft20DGqg+ZD9yCLPoS4kaKK\/ayOVh8wv0Av1BQtNXGmTk6urU5BskPuVCEdDSB7w5m730dPdx+pD7xefKD+GztgNmLmco5opNiSyuHDYVBCsWH0P2rBDbUXikQAMY1XQ8EuX+sDsDfallph4ol5vMg4\/XLD3oRG4DtgBC1LK1NVtL7bciodC6Ira+Sjut6tW9+CxNYKwxkhQIrDEL1mgX4zAl+y1Kl3S1XYu4uuk6HtPhPHJORpZDCExOVmSmMwGEzAAxSK\/vQANPpi0Xj9bdGNWGmp0dtmobl\/vb1bP7ELVyAt8l7aHO4ayBBYsKG1BZyFXXkECRNn78CtlY4O72pRPOsqyTBmtzh2tBLIop7ckLynOXJ9powVzBYaNtYwhNpBxgxfVmk1IGRTvUVB7Il53iN51tMCGvyhAvUVRMRC8oKkFmPav1zMse1yMDlrvpJQNkj+ndb7uG6x7sDJ9R2kRMwr2jTtMbbt4MyR0G9A7yB8hx5N6ExXEHn8lB3bo7XQHx0Hzvwff0RgmE5J0b8jrzFLayQaEJOjrsAXMjxP+Uq1mL0PnoN\/8L5u1DmTBZT8ovWaZR1sea3Lj1DHOYPz25Vd3uM0MzQpAIh6703pCBhLPG8Y4N\/H18OmUIL0UJ0bNtA5MA7FRx6hsFhN8rtJgL1J1j2Hj44HS8CBwucRpX54c6qYyl4JDYUkpL6xbATsT3c7gX9d7b\/dm7SmINJOUoX4vhIu6k5yeWsUhj+TjrHniHcJ6MtwuINVzZREb4y12V7bFhRlc2j48zaT9WX9UQ2JyFHHSRos4aK3+JNRzlVR442SavY7y\/CTkTZA7gxCQeiipXt5EXMRnF4tyH5TY7PzMftgAAApcynWhwOo3g4tTH7OmjFJvXbk\/Zz1iugXpTND0JhfbFjgwqbiD+bq214AVkzgfbN+XcweaaCFJnrZ+wBhchN+jHenhDTONJJ8pLh\/33toDVvMYLE0Gn+G5GHRhujwU6awoMmQh+wuDFjg4mONA+iTr2eRoNIroXpuTIDY3CRMicl7B\/M\/kEAWBMV3RbNcXNZn6Ugvty3+7Hb9ZnBYv5J9PIxgpRf\/oaKRVS7F+1vRefcZJKtl8DasewDXPqppT6j\/ILNiX84yIeUrbI47vFcTvrX7dl47Z7wVJ77kdtFA4w6xBC1uHguJNswPyABnA\/AB77pUA6d0B4CWGX2Ot\/ItuAX1TKiwZ21t\/BPBUF+H6QHckrU5MY14TWfmKG\/oDbgyy3+t1ZjynrBHK5IjgIKR4+wsyDDg\/dwpOwxXG\/VyOBOcpqKh8b94Du4rPBl+UetzPRwuuq0foT5H8hrf13F4OazDtukdlx9m5ZAVithiyqYpgYwx9Gv+Cr6Cc7mOHqCg6gejLLOxRKcF6sPD\/SgWCUdepZFdtvjTQFPC4H8ndMzY4m4NazZptv+1yyVc62ChOYLJ0MjDj3+S\/v8th5hmVcfGRCG\/psqwdcetPgOxeDZ75ICblFk3h6NQK9Di1Jt9ZfiByS29xTXW6yBguTQZ5hhoaTPitd4o6lBH4\/id89rOVyPPvr7x5WKFIUaVi0Fe8jwea4tesyCZ+VYtirTq8Zn1MFAYp3Lqz+9VkvMK7sg4oZqMLWsTHBQnnBawfbj7YVe\/1GWIaR9Rg4\/55oEKSYyppb+4IOEwN\/8uFtYMZU1dIPRRrB4ip8WrdUHVCHNpjsmec0EUehOsAjstHQIBhJyv9D\/1G84+uDyu0K51anMZL8vT1ZngCokL3UvssBQ4OcxPZPIJdOBqP1ufUEZTr27rEQl4o2f98Gr3XuU+AxbAV3x5FAsXf5TeeB5x9GzY73\/7wSxlZ6afBTTV+BYaU8vHG0ZXBHs7dblcxm2mjCMYTqMcgN1SwodQG7Q2UGZWrr0FnOxehrqHIu1SluGopich7HppqemTMNkObRDfcTidLS9Yj4X2rYF+yk5ZcFGarfaNnYoSMEF0ipAnwzFUuaiDFkQo+qh543kS0YXxZz+sRJlQW5iQf+tqKNGq2t6xIPkK\/0LdiEmB9Vj6FhJ\/7IdsUlyvTV+fHW2UZBmmdWcpvIiVbb4\/StuJsaqQIJSOLxsm+weoyAclRb7K7PWAMMerBXPgB6CvHzPxSLj66JhhmdsQubBxpDzrNiGKGMqQCdtq5RNBX7U40tHoRIegjiR9H7PI45mrVhPz+yAQhDh6Pztkro1U9tetgYahtCsI6zO5GrE\/kEWQFiooq9tYf5UbSXWFjzP+xBCMrmQel4EoGwuQK0Ga0Q\/6QlDpcHvYOwMmwD2ypTRllQczULwSHmHx5o5M5MWnz29tkLbwGDoNDluM\/rnVAFYph1Yt0X0gf5Kqkbn8HUyNMEhy0VXquBunpab1s113FV4PBTMA4OW1OPo99z5hrWWKHIx5JD7enFbzFUBqxJf3ckhvK9xiL08jLk4EKS+i3ZnOgGwt7qo5gTeqJSmh5KtUr9Zuz\/vvrURgX+1QVGJd2TObz4pHIgsfhOK+WVoQo9QjaY947T\/Sihhi5jLfh4PkD+d91wqWJdi0LrkMMa1lxirETHtwSQPeBUDaGOxqlpseIkpYKQyCSX5xuug1EexbyKQ==","iv":"53328837fb89f6abf93891f32884eed6","s":"af8504706ce4bec4"}
Share your thoughts. Click here