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Marketing

Chinese influencers have evolved from content creators to ecommerce vehicles

August 14, 2017

Chinese social media influencer Mr. Bags was featured in a Grazia China editorial. Image credit: Grazia China

 

By Jen King

China’s key opinion leaders are causing influencer marketing to evolve from content publishing to drivers of ecommerce sales, according to new findings from The Luxury Conversation.

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  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. YSL Beauty to launch fragrance activation at Macy's Flower Show
  8. Rue La La makes private sale shopping accessible on Android devices
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