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Retail

Chinese Gen Zers have unique approach to luxury: Agility

August 24, 2018

Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop

 

By Sarah Ramirez

While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.

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  1. Gucci studies connection in spring/summer 2025 campaign
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  5. Kering partners with International Trade Center in Madagascar
  6. Bulgari taps Italian influencer Chiara Ferragni as newest ambassador
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