Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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Xu0\/wAISfZjhHOJyejDBA0\/oG+K+uJ5t5NiJ0c9u2lLvieyb9cPct6QpZwmQmeeCgw35UPD95oS8g7vk4zzReepVeKmf3QMineEUn6h99+GyODBmPg3QWWUk9KesAJcOb0aunzv4QHZ+z6vaBcFFIBhNxXremkbOONfRBvluKlsQ7UvR4sartFj\/eTD5ETq0qIzvBBcVqBcM1MI1TUpSu4AMHfE4UaHCSWsdEZttSBZZ0kxSYYYQWs\/0QF5I7eO4T5g4qpHN12Kj0q4xuZVuX9bvGVRRne2ODGuhNcsv7+WTQzulIsEzT5vfD\/vVoGupyYv8tD28m2jaU7gi9vHuKSZOyruOdoHYaeJeAalI1lGpK\/9mDdwCUHoQdVDtpg4Ukor6wTqZYX9rQBwW6rasKJj0WRGKwXnaVPz0wIPQSjnDoN3umUmH35AjotDo\/\/fZ2RJPycaFi816V365S3WWEniUw4MpHExUQ1gO66g4ZNS4b9jxfz7BpG3mG8IzKYzHyAcRJ7SvHPLjhgIeLvYf8yPS+v\/+YZJiRMOn89HKQM0rCLpHC6SpQfnGpb5jvjwtMJyxaZ1OYX5LKF5uMnieTwuy0NbnWqUGfU\/CVCQK5TqAwnh4k6cQHb3RQdI4B2QGsqNBEVasNHDBjiV1X89MYWe5h5u33bR78dHskzrp4BxVSKnHqs4oYPYMPVvusCulBtgVggYqnspwlZX7rWDHYDzE0QsBcZsPyIgWKbavMgh9uC0R8mOmKF\/ZSaVIUz\/wvYj+2Q3Iur4K\/E9+ZSkSzq0JpP8+9BeGUWMFJg61FDMeln11WNQRxsQ5Z7athZBbaM1EcSSfFjSTFZEJ1Xux4gqiHGlplF23dPQWI1wLedCsrhrnVeDrZbGhd7dzrRrlK\/OCBJyZtNd0S3W\/7Kfxm+XNEBFsTCgMbBJD6oUxFmp3WrGkzZ\/nYrxEloIGfWq76u9Y9KXyC6XFD4PsZnJ20D9H6llaE+Osz+xoVbzICT7dyDfz+FzXXleyxlPprZpjfXznHcYBLzJdGgwZaWISw7lbD94PzxZc3OeRnbZew6q6pZAm8s7klCKCzK43t2nn3OjCa8wOylQPxmoiQXYIDYRo\/UIloGtsT4dRfQ9jMgOEyTNbTpmtiTwhztbhMG881O4BktGSd8Ic+WKctSjqiJ7ue0vx3JvlPSRM+hvQe4aNTUn35mX\/NiPptcHZqB2hIhbEeBA8rPopow7fuKNy9rOFVbXDBaxsT6VcWODGtj2igrJ+LBNTNQ7FRae7w3e2JU5SaK1Y7pBrbC8bn2bTLv37rBIwyMImLM8d5Cv0On3K\/wE3DYx7a\/q53hqrdPlA8FnjIRLJ3TZSYmFbtGx8Q4PgIlN8yPp+BUGYayiQDi\/Uw1+5oek\/dfBuiDeitDDpDX\/z1Uzon+yPaa0H0T1oHn6NZAD3joEpLIMZv9mQeAvnXmA+ScY3xV9aNujIZT4y4R2JjTw6mcqeESFR1ee1F9gc0t7MC9IsdUar+yQ0TQBK5cSO4+gGZW8JxBoggzGCav6EKSH7MySNrH2cmOwtfgNrJpYgdyCb10pEwoji95Ynt2yEwHq5XH69QfIPqWSBztmDrzQ6IlsIUF9cgS8b7jv8fbVllaMQaEEEKLoOGCwOU2B1JtZkYNWqi4XUiBYCgWvE1uXS6MlIfhUYQprjEHD\/iQVbJKlYOV\/NX149wYqcwMMbDM+WdRFbfHlmCuexc8npUlTr0BlRzUtIfsFd5oDieSSRJqXOrMohoTx1tLJFQzu+J5psq\/m6fOfqGp3TJqMv8e+ow+WvdXdYlhiciXwS3VEeURq7ZXtdEFkbuASjXClB5RPgcBK2i\/McNsGlnHpAYLHOVXAMcHYOD7w3IjdCFaR9ZpGVxwP\/M5\/zW9NcBfo6mB9IiL48GVi8WTuPjty1Mulp9cnMIjO2Ouzi5Rj5TvW6\/obr4IUdSrWUEoyXkyMLNvHHJUuWMJkPNPPjRug20rXLw2jCE\/cwp8ErBdFgJo5+Qv7wpOI21mAfjK6rgg+uFus4rnAYVJj8+sJgu02cJIp7kZ+j4Lqvz2i3VY1Cz52hTGDyFZZUDCaMe+ds\/np445nJ8f4a\/pYCWLBoBDCFeiy5qh6OV\/cpYWy4xRP4BSqJzXxwjejAFaC5mbKzjG3CfE1DkG3cjKzSLL9aDHoL0JoBruQVcsuNHYyo\/JZDmKO3hesKlxi\/uNL1ObdSjAZGxugDs4+Qkb6M8EDj+PHKJAejtdTFaV9a0hFPqfglc+cDPWvqsQ5QJnmqTP8WeEbWxsPclS9DPNwUvGRCFayidmfEbKiS0\/TnX8fU41uF0Gj92OUpYq51PVKxMI96EeLzC3xotHb+0i03+Q0apQWWJVualyDGqEmULLeV7wb04AFCcsHH9uvAuqx1eYfUh+vT3dIANJsRcXx4gh1ZWIfp3CxDW8nhUrKU0pO\/FiBPvRSXwxnpvGe75Q3\/J5pm95ptPa3DQo\/xt+cbXSpu4jEBWBnK45fuyG8\/\/2+Aj78y6E0xBO0Zmnub+OyxpYyZYZ72Dv5LDaYAXdS8G\/SQ31RkxdY0knXt37TVdIJLHIkevYSG+8aFLtFf+ICixqgC1urAzNdp8o2FqIA7sq1FzJFj1RRj9dcHpQ6WH2TZ7mllqFopcmjq7tdJT\/jOcoK23ObkZHGW75yqWfiwaTw6g8qTBA49+1JKCw1utXk5Hw\/gGht+YORJ0paUYjVMg2Q55UEXX79Y5OFKr4ltcI\/2SfrH7kEwq049f\/6t55GM15GI36sZ5bCLznDeydfwo9U6z3+ijwGEQ11P0ckfhny1QsyongVZ+6QUSMULmZfTY806AQr+kRe8dONtRsu+MTwQtfIyjvnTE8P3Jg6fMuFKF6ywODEFyEhPtb93+Ok5CrkFocb8fD5GlFuU54rQlnYVq+k+hMwNjOgft5Ci+uPiMiESKtaZndGm0kAEmudo0\/JQUXB\/0OL5h1WOPYknUUjOId08VvW07wNz\/5SlxgIHlSNzFqMZKe3+yHViJaywts4aZWvPYwpONa8I4J1\/bISw\/P5ZohAnJuV9gPMqWYmzyc5Tp8OoNCJoBydhsggxH\/J2VmKRpSabDEkGwcUpaN3xYyet5X4KwEwK+5WLFsUXG4ggoYi39OGDBfvmyEXy7XZEytNcfs3UsJtmo5fksfIQmF2uAX9F4ttJ4Ymr2qeIre\/yDF0e1AaK2TmB8bMAbfi\/e5P1Cb4yewkUMDmoo\/h1M\/7vpcEUNdXVA\/U2PA9NBQWpTc7+ODwmUxuQSW1CXN10RdPNXt9N01QfO6\/KiO6lv\/VmftKKuWacPZqLxapdzvcL6Hqtp70PkxRo9nzIrmFM2lDfiIn9VkiPM8GevUqSfpsQSrKKFgx0kTkXiF87Nik5vIyN3l9\/nubW7H4mWoEr1uIRBYX2LH8OKfcmZ23JWY1S4INWoY2O\/ZED2LdUK3Fkw\/bCRWcnj9Vn3wxJgfy\/J90zkFqvbWbync3iS2J2NzDUfbNXp\/m3EotlnlMaazORnKsEvkit6WWycc1qNWL5D12JHdBLufumFczzUTAqkb07CEoIxM4Yj2htIadUncfEyrPh4cj4e\/RNohIEh6BA9oTzkKlEDC8FL1vDkyQvRD1lli8iy45\/9UMUZqpnnh4RRJKUxOmjqRkN1RAMPRukKxkuPpawmC0CV8tpbSElblUkTitZd3eKfdBdXkMMVstqsX0mEZGVwxtg\/sCeGQ\/RQUME6+9Sft2P4KcAH28MhfxuHNjCLtOOF0uGFdYasc3lC+ZweWtFrnmqgWYN6tmpadQGRoVqX5xZFoqfAK7UGo\/8XZxuC5L5g3d3I1QTnc2V3x+ouFhapLqUxhDfzF","iv":"13b3562ae68295fb57627d9fa8e5f077","s":"1ccd8ca2d16c6269"}
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