Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"7c6ae108933a54680c838bbfa2a2702d","s":"0dae831db6bec05a"}
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