Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"0d6de44be4a154c6c505fcb0821e8c94","s":"c9d2ae3e18cd54ed"}
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