Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"cbe38be1fb5c23827c36e7adbac5ba64","s":"b5dbe646ca2b111a"}
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