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Retail

Chinese consumers rely heavily on digital word-of-mouth for luxury discovery

October 17, 2017

China's consumers lean heavily on social media to discover new products. Image credit: Knight Frank

 

By Danny Parisi

NEW YORK – As Chinese and Chinese-Americans continue to develop into the world’s largest luxury-buying demographic, understanding the social aspect of how this segment shops is key to marketing to them in the future.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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