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Chinese affluents research at home before purchasing abroad: Hurun exec

April 10, 2015

Chinese consumer uses mobile device Chinese consumer uses mobile device

 

By Nancy Buckley

China has been thought of as an emerging luxury market for many years, but those who are considered luxury consumers are no longer "emerging." They have become among the most knowledgeable and the highest spending affluent group in the world.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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