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Marketing

China’s KOL bubble, and how brands can prepare

July 2, 2018

KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation

 

By Nick Withycombe

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