Marketing
July 2, 2018
KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation
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","iv":"4bae7341232773ac1416b18c8499a1bb","s":"5f4e15564d27a8c9"}
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