Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
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","iv":"df51625db1c97316780b06e08e75665b","s":"0d3b6b050649b56b"}
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