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June 14, 2025
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Software and technology

As China further restricts online gaming, luxury brands look onward

September 1, 2021

Honor of Kings halted a collaboration with Burberry over political concerns. Image credit: Burberry

 

By Katie Tamola

New restrictions from the Chinese government on minors’ online video game usage potentially threaten brands’ aggressive gamification pushes in the world’s most important luxury market.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  3. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  4. JW Marriott opens first property in Greece
  5. Louis Vuitton forges multiyear partnership with Real Madrid
  6. Bentley Home debuts picnic collection
  7. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  8. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  9. Dior selects new global ambassador
  10. LVMH Prize 2024 winners announced
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