Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
{"ct":"PX6oNKqOow9xKEzGN27CD9VLi0bGVwFeJz1sRfNn7PXPRfqaF1Wj8LRh2Cz3xtMVKbGiQQyJMXEvnBEg4D5CTR7w8c9hxGChaRuaqoqwkuQbLsjNCC+\/xglKMWZfUJC52HhjL1lHjkCc3x\/9L7Cq\/6bMllhYrJtoebsDakOhDz2jIIPqehcL+1YxbmwR8zaoxwB03fvtLTshhvXvsDQZRXzOHDyVdz2msR+71ZiGFr1gd2DxcRCYGMQC6r0l+ligzZ\/D8s6g8gpix7ElHTsDKcPRPP6lzaYIbMMeCUc0LlGi\/lBp8hIobBvBptcPlJ1GHO+1YKmK8pDvMb0r8VUfJMebbFH\/\/ClYlS3vo\/yaJZMQHxcEkcfzr1yz8NkJPO8lsNAQOW4UkoinymJfZIEz4HuHG\/l58iVZsVaGWNef+6F8SbrjVuB2mjZrr86HC+37lsYcwghs2a5VuxEvFYHIRP0yuelDCkt9rZgtcFxee14N0L4z\/k7tdB99N7gLGXEF2qf28uJleiQPO8bCxX9UWFHi0M7HnrSDABG3p4hzFQ2r6Y\/HCVNOncltfbTPOSjvfYMpGYXB7U3T71jEOxhkO1+QUIuEFA5b0cyYG\/L7A4ovRIDP9xCvdHtoBmsw0TGZ2q3lNNhJFbBjHjLwOSQ+Ji5v56DCgC5lbXnspdvYBt6KCFGl5dyFob95x6UEcU\/VzxczwFLzn4B5OFr5xDuAqXxFsYJiD2AFbcBiE0BV23YcGXdv0HAECQw+8h808FMPmuXcWKW4ILYJcrb1o+WR2mcj8bBF\/R3+kh1U6h2eUfmYTHQBPk3Yo3Dd6DXoAeAeBx3G3EL2cfO75d\/wuU03Gx73oKDyjfsJCDf+89MfNRlZQ1SDMzXBr6UUW5LePJInx5ua+hJlMV\/zrDoaPev+KEq6\/9\/2ousNxkL1MZNsnq5bv37gfHjj+Cq1ma77X5kziE8DVqsq8WbvH3HSy0a4k7lB7CIcWbxOYgddDfmHmbAMTtVr+zcoWN2w4wpernfL5CZ4S4D6lVVsRDcDqE3rXmFrMwJIlfCXDg0pUWZfs3eCfUGlONAZVHXU8rc4U\/+xB486DKeMTKz2Ih3Xhjuy+2pO3w4ymgfNd2Ch\/JCxG5YszK3Vkjg4ry8W3ELe1P6qBvkj3\/n31uS9XeLvuSO74ClRu2OTVr6wpMVXybPPW4oW13banVPtsPrjwritb0MDgJQVJROf+kJ9VCfyzdbfDBKWAk4lGVEmCXVMkoR1qO7SRef+qv0GjWiS3rno5jCOjfocyn1uMLdIaGUMMkUFMg9eEo0e0JpViqtUjZkRDKvpHD5gdSLugmNz\/Vt1PN5mYOAKYdnPYtFsl8MZhemM72utLyMR793BpRhYC5iMtN7rsEkKGDqv3LRDww6PLNcAp2UidWFJ\/lkLF\/Lpu+mraLBHq631gYl+kqimInpAaLKZej7CyJZMPPfGxUB6YPlLLJ9DY9+a4IiQVhSNAPQ4FAIm\/9GmA7Mm3pBEHHuYOLX4IkeSVruh6gJQYh7imoQ77BNTqM2C673s\/bKopQcZyaucHs7YGi1d8ckMhAztIdHgkfkBqwZf\/DqSKyN\/k8ccKbUZ69TJ9YYD56WPX0PQyK39iyjxWkwguwGQkf\/Wb5+Cg\/EzHlvlIQ4tD0S4A5O1xHQ1GKyV0Zr0i3JzDlEFOmoKhxdkxFVv\/usvGHDRBTwEOzww5J8Q6qHOqzy87JwtzCGg41P4WncuE6Tdq+ug2yFSqXa1Mhn9am9F3IgthOE\/dPGw3A0MMgSWX1VDY\/wKU5NWbbM21G\/Eg\/tub1OwBwpnSp8J8QULU2PqzT2LssGKZyYmly6janowYQTLAikOi41HvIu3YASV1qTaORZMmdMRcf49KeYuPKVprtagya\/IhhuzRfSVK1AZDSRqTUM6Ra41Rj7+elesEhZcl+iy5XAPGHwLZUb32tvPL1EZWxNp6uqlg1m8\/vBVnK1BhawYn4pOHJQv\/fI+dPGPIxDocieigu2gIpOFJbqobfjgL6zqUX6zeG73z0E+E3DzxrFhHuEvHEb6GkMeTknC9Uuo3U42ax\/ZlxX5SvQMtBoFMGN4RJYrr\/8PwnjBvuU9q4\/AgA2XBp+yIA+CvTDFflgmVF9pVW1FMV6U88FMuw3nSBv8Nc+fApVELYOrw+ucB5GNv5XdPnTDva1JaKu9hnkJsvtlIx9X4l\/BM9SB193x45O9vV9uk3cpz9C7U2shMtFah\/t9inxWbErYO0YMCpf5Qi6kgZzaB6XCke7YMh3nUKG408KjUZ8JqztBZ\/h0jmOdxFvw1Zwx4A90PomtNB5SMTgbV61m156BjdQkJ\/gqmSNLBrwClt4L6j4bP6bF\/wy9RVlRU5qKsz2rm\/KUfthMwK9khLoUhDCZd8nG6evEufhDTSxxH3v+EsVXE8brvfLWLNyxrksBpi+yFO4F9n\/XCjnaXGvNJmQKQRvNy\/qY9pfmTr8TYQz0mg0JhDDIrV7f1EtOfZQhxleLRlbiVq6FqX1Ji1BpGsbtf5Dqr9m0WPHEq8r18CpyIkFB65sSL0EQkHxMdyS5rMKn\/yL5ywJaCzuZCSwZ0c2lou\/OsNTKg9H5mwDCHWWF9nHsMFuBb57x4QkVlBfpeC6IrcYylQZVefXaKW8XzYo7i7YmhMHbGF0GfK0nsKN2\/I7Q9GuNv8XXvk1SK8cGmWB4yQGCh+G3QFY2cW7MthOfJ56hvg7rXdLbaTL94OQrWzYK8GX0XCO1zMfCmwGSt819IoaogeeG7Kqlu4wdhvBHSIJAx4+n6ol4A\/N0s+Rx3mXrYQ4UajnDeDoYsez1Vzgp\/Ydbk3iv41\/\/+gGBxrI6hSNNWqN1veekD7qtq1yQU4oDHdftkz17WTMPDkPA7vznpULXc5J327FOqyRmZKZF2TQfRR7xMEYd7doHWiwQU7H+NXdC4nzBcIX4iN\/cBQf7tcLnVJrATg\/4R1H76GC0rOY0k5edFa6iS7GaiBIAjFoJ2KBTtDAYdOx7tz3spNSqWw\/Y8mobKF40FJQBS\/JyHVNYwErBYaDrQMC7ZlBPUiy5o8Y\/ljQL0xPoldrVSVbdbgLyEJE8prs23u09OdVf6uwATd69cAnFlvd812GR1lx6dPgPnXHiKYEDhZzDjST2OyFeJxs\/pWkmD9P28f7Ip4Yuk6x14uPbu0\/Y3\/rl+HfhEghEZr\/BnQiZv0epYaTvTPinuZlK4BgKvL84QqCvGXH6Otk7szw+vNCwCLlYu8ndfB8zDbhW+RcswQfhsBcmjd9TCRkrt7Llappa1zTuYk0c76KTkSPNVvgTHiwAXRU\/gKUdJEIO8oJNrPggsyVuE6dKf\/P2HjgULILrlMaH38\/Z9rpaIfRKGRTz0ImPUbkQGKFGOPpxwRTFHWiySl9tF\/pPrrojQEafCZuzJKZ41\/4FTdBWlVuYeDGJ4Wzpd62TOh2Bgy24xGpI+Vqis+wCWcEYpw5XznlIVPYF2uzLq5znWo85iGDuyQEPEgDEZyVgAVZ++Z1r9eKRm5Cuf+vPi4apA1fXUxYEPPFB6YkQ34+shQfS6o6trp1jQvPbQ18aHyfTbQYrCaICnn7zt3EXyMrz2RPto7SUhhgzaGwkyNww85bhbSBjvsFyemHPT\/nEZQvs0a9yxf6DpOuRXkdetW5mfXOgELBk9DmI4MvTD97vQjcS8\/LYd2ilCcUiDiCQ6eG9IO5Ndao8kdiI7KDtwL5iHk5z1F2n8mORg7UiY\/YSmy8w1gCLYJY4VAw\/tZEl3hJINj8jCLY9BWle52rtUb7ZcPMS5VLYZG0D3BhFYYNoyQj6YCfTDKYxPiQT4YsOxJ5jMAnEXwMP1AWnEOBhnM5eunbnKbUtWcDwEpK\/3+dPrU7k\/J4z05DXqB0Wv6T6HO0780tZqh4BC3JphV\/rKC+BbNQKAHM3jgZoiHKHLkqeHGSmWwugYO3A7xxCRAOL80VFraME8hZnn8aaz7ILWThi1rqCfuRaqZSy+0pLZBzrijoRuNp+\/YNG0H4E0r8bM7lTjYQd+ifi3FLB+K5g9LfZJuTn0yASKNyugBsgd1xiAmTSLWI9N\/jiZ3Bq4mxREEZdwi7dujUo\/zu5NTteSl6UtxC6sOBzmJr4z0X\/vm\/O7vS1dIL1y12WCCFBQHMVd1v94W77LkyQu7YAZw49fJu71odc0hvkVn0twKfPeFG14MmD8\/8\/jvPQzkT3ECcpuxQTPKjONaM8e5Sjh+TziTE0M0pyjyaKADNeItJiO3zOD74Y7QTckPAogh0gYBf5B\/jtcV8ariMn0d5u9hosvOA3hDP9LhH8+pzpvbR9OUfZvxKHwwiCHkdwU5i28C2j8Bgg1GG0JdkLtP\/t2g1fV9fW0Zk99O7c801bhBbsn2Hz4+5a\/A+5iwIfe63tDkna4qdTy6iYyPrn6otf7Zk3ZM3tIEueCv+uCCMjGxgCbSf1WbbSi5+M+RGsF5U09WYtjJR1wz6PmtrzqpS7Gr5HmF\/YIHgWqc9EYQZaKv7fj\/u0Mt6ruG0jfqLuVxtcWpZn5Bess5gckjcAYu6eIlNLKl1CxeX9ecIrtlsMpKM3OycJVh3giKSH+TY4RFGjQSflXNTer+LWHvrQe8TrQ4hRLrgSp\/KdjXOMuIx91TjIgL6FSIxviByHbs9tFxxIw7isOLeeJNSn0bknprgUt2Goq07dcPzvDsyiHHLvMkN1E4npgckOxmmDD4YzmdRvp4PRX0C1UZ3x6l5WvZLi3oATqtwntYO7lppWBUXNs8BQVmz62udjSHtjUJE+vx8jvIqlCllmWhEPTrqftDrvGRgIFskmgAGDncRTZwrMbmMszDDLnuv1y4\/eGBoRbftOC5VGFxNYHkhPb7FavMqjd1UWnPpU576PTho95clcuK18KvGctb2Eznt9LutyCTT0byT1m7N15LCAzlLpKwNx1EFtFEZoGOY+fwfqPJ00OLXJVkG7zKTzOHNLm3mXPltKuDOy4dOyrAFt7\/u35yaFb6YSMbAb8lklNDyGl8C4P\/NEbwYnK5ajc\/ix9ss2gLYZtuiDi567fz8Xa9s5loaSZ27TY0A\/zoiIFD9LsGsB6DYHxYztB\/OnhQWBNW4scMzhIlpyB40D7NXQwWjhGmy3XLXHJzITzlS0igchCjJkesLmzcfo6nDCXciA5owG1s4ksQnpRaJhpW5QW27RjBQ5SpLj+x+P7Lrs4wlUPJS6ugzqSSHT5XAnN1pVW\/VuNCw1cTgQztjg1w2Rn98UtkDvLNBDOKe1r0drsDPMaC4hw1cNSdLQAv7i9bcFRk9Kfnq59rCbm0e9o5jy5jPF46g+9t3jIc1mc8s6yK5q8KoFa\/rISwkaaIUj9OsZZgZi9ealydmLBBeONOczxb7unVuG1oPZBEUdS49fua6bwofZQa5utjZrnAZRgjWD0zC7MZGlenqCkhuv24ukpyhtGfQ3cEXDkzinujiaYKMJHsBIc1LpuRvabxXKgd+s7SKRjtFqTW3IgbYpeILr4TVrZOLRa50+LlgrxaEQWsZb\/HIlxKXh67\/2XZlZIJaBMGg8HD14ezs+bpQ+oDmgwjApC3Rdm8tkbkJiGUD2Xr1+3iHy7iVJYU4\/1vctrWDHv9Qfy\/4bYCtoDKKaGU1aT\/5OBDE\/zE0+mAlYYALmapYKQjj7SC84\/8E0kjhMHN5qHAWCdNVjLbkUCz2S0YroutN478Gsmzlpch1UcHeS3q6t+sCtj+FteFIxAZyN0wFS42GDlVkqDltM3kTmx5d2Cs7hbcD+O9WmjI58Jvx0+BRna\/M6TTnXlzy3Oh+FqmQLWUYBh1f27JUfyxhQtTxfwpFPlYmzeSHsKqXyKQJMotgY0+CYNIrwcTDHHlDDBKUj2iDBCUzbFzwLPOub85fI3ilD5JQF9x9kXLs5EFWkDnjy3Ofw+IqOB4X\/Ig49shKVthM3ZZncTaHwrNGJOdT9c+wkv\/AYYZp6a++JfhQjrkysr\/8GO0sHu6VWtJMtvi4lZ6G+hRqm\/59Z\/pweMaPsNGny\/5EyhgJms42LQHXfoGcOoFkOcY4HK4lk3SntyGwkd3Bay813Hf\/8dn3XbCjgyxdK536MSDmcdALOz6Jc+QtSRXvH8x\/eFT3lzasavuR4562c1lDEUJ9zghwrFSMPW2XFV0VdgzQ1tNeY\/yKKIM0uNRCaajYYszUtzwcnyTTHhnOYeubX\/cbJTkipO8pAi25275DG5FLTdE70V+MiVO7DXqSGi+Q5JB4l0ZrBwEhmKgMbv+1b46Ke3vCrokAdDI0IHRcTJ\/I7kC0i45Ky2PdEU3Xq2B\/WMSJ89Mg2MwT8FLMmdnWaKiTz8q0+PGKxFn3Cb33vtLE2GYVtLuDCa\/SFv7YJIHbKfbceK2kaTTwA4HV4d3KtiSfPOrpbK9zWnirQig1MXy4ipJSKSdFl76aJzFuVkxxbrnUqs4ReWeFnwXJY+BpM+uEEZ4fOW4T+QRIsWnQB\/+JCwIXh\/WIStu12\/xK2C82sjUlEOle4OM9nCbW0rsYSgeFWJdayNTXaOpFGAplLrW6tKFOcrANmGiCbMlSqlGli+d7PMTyRrxOCj4YaDh93YPmw2QLl4uzgliq9dcIYfuNU5Ggx93RLum+gkyRYr\/3niXSU4pZWRFwGh4LtG8ZASX5dCzeX+1mwGX9ELr5avo6hnvCAp5Uyqo0tQQw5Nps8cWNupNEyR+EsqxgrDSUAox7w1rRkFpy2R1FrwVQvs9e1Y7z\/UKgoWyNrN0XofhWICFLAEeFCZ6+Yt5kh4mLc84H3rgGVbJNJcUD2NuCPnISxq9ajI4JTLlQFrdy7MpCg5afIv4manfrEkBXCl+pKZ3rr\/LnPyahsIX0\/cINAUfcG85sXxMeSi2O+M2rpwgxPQd3Pzy33ZXuPMp6EhHZcDFJeUYL9GNeLR+db9Gn3J8UhM95lMHRDlSoI13IWcYGpobEbR8gPz59kI074Wky\/i0ysyauzv2eepqEGPZNSRlZicuNY1VHqC642Qo8M5S4G1J\/BA9NnUpW34RhhOQ5pokkPgnNv4cs+iX+I7+GLRGzaykJdVOcSsi3KiIYuujd+zSdMoiEMN\/4YyismNpvYsfHOFhIVSm459uD7MFQck5NfpUQuIR4Me+G91n7wrQ2gCNxexzxtUrWNlG9wCKyQ94kSgp+ztXiWU2g1kO3N9BTGLcjlcadjm0Pw\/877n\/C12dNbzB66T6DM+wlR2wIqt8ZYDt9ZS7Rzps\/9yQJq0A0qed3xrgVPi67iM74DIvi3NltZpBsfv07DR3VlSMVhDcIrjjIJn6qE9fOH1mBXO2YKrkne2W8zjxSdoJyPW2KxJnOs4cbccfjn71iBSgUgDG9SlrbOXgGvzeOXiLWDaT4PoHPJtLJ4VAAgfKyXtLWEIH5LFOZgJEgZpu1Ma5PcAU+JeXLxVM3pqsFDtkWzr5worAurz3NmP3yP1NgmJpZKI3XUdBjJO0WnwD3OQ0TeaUtQsec\/f87pUKKo1GI9xEUoA\/n+ZXvmsJpZPIdul8f\/SRgDwD+29HysusLjhgsp\/CK6Q9zDLq+sIGqSjx\/b8tOW1DJcyVmcY9TOXDsoL0gkYAlUmr+Rg\/V\/yHdt+wE2eTomMhZV3MER8eY7bBLpc6NLAo6dbEe4O8oB17JXEdBJyyAa7JS62v\/vWkYQz47VFLd6a24JIh0pfNig47Ig7xE2o2nvv0VwbDVSjvc2DmpHXLvNGVn8zhqnwhDwN8W6l\/Jw0ytPL4z5KB6MOs11adHWJ9CY7DiDRifQu8fNwnU8g5ErtBJ1CZGe76bk91wRmix3KbYANSPehiIbw6WniUqRYF4Q6LY8n9NKAzwmv8Z1pB70aulAN6E+W0InhdckZHjqytJQ9pfE1VmFpD7EUczFK4j\/B6caprFDVsyXDH4iXLGUT3wAj6lFkuNA5WvdcO+BFxM71drbgUJZNvyjqrjRVm4zC5eimmNXhNM029YvOvhgFLDzEF78oF7cxxgxxGiaaPOr\/bIcm+hsJwitphhC\/d\/iVnLnc5Lrd5zLkC6zbVh2v3meZZga8Xa\/gD9YLc0YMclr+u9y3p3ZeuIAcsI+D\/cxy60zUwG+FLak3AQBOp71rFTVFwJpckYbardFP1n5IAbGT30EhgEODfDR5e1oYCgk\/+k\/86ZziHHd0PohUu9XNtbMpWuumHNZQy5+k3uw9+6QdV8mlUl136AQUIOr54tj0qU6A1NlNME2bmvBzkewQ5KIH3x2hHF7KUB4AptqimPSB27h\/4uYD5Hkm1mrx5VXDEVE11jQUzA9pFNXdpGmjke13MC6ijjaEa7nxDISSsW5uDf5nNpFyShcTYq3KOQMShOeiRz3ZJhyHFDrFOXqrgb4eYSaVVLV89t1QOu2WxG2hUnd7RuVMijRsxnCIUQW+MIkt0oH\/Saho75x0hEmu2V4510LU3ufnY0qU+HAP94oJDtC7WM1eGZIbgWbiIaWyV\/8X3bwkV2JTa2XyHguiFhJu0f6QTkI2iMayqzxgS4O64GWQaAxv3ckDJwiVzD4sgZgsxA2hZrjWQG170L2WWCqPkQHgvVWBk9iTEyQ3\/X3qYwByBPvQAB423MXM4t+CAIXuL73SHtbG\/l47nVTu9JMz6ECs95WrDX1Us8G1MDfNSHujRanlKYGEu37KXot3mIaH4GlACOxH1W6e38R\/Q4IfEbwA6StCzjPMgTWU6ETs5jUF1EiT9Iln7HlfwoC5wunMxp7w7T7DJmaD\/l514PbnuYWBU3vRKtGVI4fKxf0i+7HBOlXjkpWMC+O043M3NqxOOh1YkKxKUxFXwLvzAz+1ViLkc4NHkTgFD+9PAE2Pxp5J6C3SgBT6+vHL3NdIqNqA6IUlMTZlqL8JmNfL+FxgMnIz2ccTIaP17JflD7soF11Iovvmnmlr3ivD39g1a8XSgz0LnAS2gbqKERRQ9ovhUTZFZ1+9CcSVMCDtK\/4TcB9XSwNQm2EPAugT5n\/4OPvXvtJtjoerbMVKTslPsQrYEs\/lWoPDJ+b7O14qHXdrNsL7Q3hRZnyExPKf45\/U9XZtLFnp0JC1InqgZv8JOXC+W1tqq\/IX5B0uy\/gD1DwE5PCMC7nK0\/7fb3NhvG\/OVvMFG1tPwx7F8lZMF7f\/Grd6boeZX+XuS+dKLM2oiEtCwx14oB8CWBwPDRs1cYyglEqI64FECl+Shtk2XnQ8NDVUE7aN\/iswdRmEQ52rfAL7Ius","iv":"a7e786cab070a7ffa93d0065bf9d38c5","s":"5181442514a0c7e0"}
Share your thoughts. Click here