Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"2729e415eef7ab0a6d9753998849e9dc","s":"be95792a4cc02b51"}
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