Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"45553de3aa851d3b2a24f9dac787538a","s":"4cb4f116136e6330"}
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