Retail
June 21, 2022
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Image credit: Shutterstock
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","iv":"33589add9e3bec512a6f218ef715699e","s":"baedd0f10b06a832"}
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