Retail
December 21, 2022
Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock
{"ct":"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","iv":"4e4448a2ce82a4dc9eb49172b7a68cda","s":"4f7763edc4d2d9d5"}
Share your thoughts. Click here