Fragrance and personal care
June 21, 2021
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Image credit: Meitu
By Adina-Laura Achim
Traditionally, the beauty segment has always been a top performer for luxury brands. Lipstick, in particular, performed very well during recession periods. In fact, after analyzing this trend, Leonard Lauder, chairman of Estée Lauder, coined the term the “lipstick effect.”
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UA72L0iJ7oEQpIW8OdCLWRNm6Pk7SlF7ih0cFjaN2W7VdhhH8t4Gmy2cFY1KyfMOmTEE\/oLid5erDziLCoFdw7vUfl50vUW1rKB9yy8p\/Ywg22bclEVtuHycb7KamneDkNwtBN\/y5yqUOxrp\/R5v59oJuCgmYchg8ABGnYrcU0at5IFZ79+fZXkXnNvsXTlZM5uyjOFO3CYEvsz2enXanv+MaLC4L\/VCil7pAaNRSywQl0iA55yDw2QbzmPJlaaezP7ly4PHdX988pSuYnF2o3\/JhykNQI1IM5ALulk+6\/DV1t7HYGnCw9GgXLNK7YQ\/Deh0nzusYyJYQJQpZjDvVtg6C5od967LoeJ8uERqgISWBOkKN+tjrR2I\/WIW9NK+WYXrF\/dl+seG2Cdc1XFeLOXyTvSsfIf17tDkXUYJUC68Bf9NdUhq8cmnEJliNLB\/BmyR+HARInhaYKJ\/m9GBWvc00uIX9eyqxHjd68Rej8e1rq2iVrnA3Ujew4e5W2sNPU5sp4tGazFXklsaf4Xos+vwXYdE\/QEToKeGl8d4fHaP+avV4aT8SmEXHBj8ugSbr8z1\/5s62gg9ER5gBgYYnbCyjw9Q8YG1Dpx3CyX2pgTmdRHA81kWOP4bo23ftlB4Fe64WoTd2TqfI19a7AXbmDq76k4\/AXEtuQFU1h3uoiCAoqy9oN9dPJPisNPuo1hkZPypDIaVVG4T32RPuxsaP+O6iwJBNibtH46CZ6qQZGy92JGwhoC9V2aDrOUPuiYlXlb+cAagonhh2gvExkqFCBFT91DzByzT08XrLqs1+fDMjmkH9q1G8WyXP7mlO0uyRBbuYUGjCPMgYNDxevPnkwKZqzbYnNKNZck\/UOb1nLOn\/ezCqk4ePujrgNL446WsazcNN67djcflhu0CAkJLpX6ceRTtDcioI0Qf6WSdrRgmaTyTHhLD9JPim7FoDembeTw+mi9FjTErpej1nC0gIAOEMqRM2vo0IEkhCdcZ6u+LP92AsHgk9etYv53QhL3cE9969TjFpSBpEdgM4w41StIEiE0yatRaTN2Usjc7QiXf7w5H1SJbn5ebkvtRJpnEXTU8ePv08exECSGRndTTbJ3MotWMbdJndXhMclxB8OPMdKuA2KegnL9pFvb6Ul9NsMK+em4xfL8gH3Svasi6B8IZQm8rPik8ODRI9C8\/\/k0Mj5VToS6vilJqVYUZKH94KPJrbFsHtnhzpebsg8g9iqHiMC0oy38I3I91MRnyp0Oqcb\/ciz34Ki3X2wADgZJjSsvTvFXtRhF96wFGzCY6ynPCGNrUZNu31iCCXPjPCowPWz+ZcFaNIIUA2JNIMxktYDYXdJm1yw48CtT5Qo0aLDcemRKWtaGivuM0w7Zzhjb9nkt+GSfYpiSLHPHu+AvJzpbAtvYDLqF+F1rffe9KKzC6HJ5q3fdVOnFmvGoQCmTvhC6K2v1QrLj9eGeWA4\/xMTcTc7kqImgWfhIz64QHlZeRXxVzE2\/d\/Gw\/b4DY1r0ZMFT4Ue80QEbkXX4K1w+gmVcsT8GgHac5UmbXyXwYz454F72n2lkA+87D938G3aeMa5sFHBiJEZ8cf+\/IZqHLx9W20MmHtcJvc9Mxz4HmW1VLtmcQ3cNlxnTlAZqJRc0zCDEk9zIb7RKQ4DKvJ1rPhS6ZBF1q9dVyxD43EoUK63k+hswltnIEIMZkBm7KDChOokpdMHIPYzzZ+AH\/iOvoJ1\/iZw9d3zArUCNYdBhOrjRPhM4zNW9g+xahAU\/P\/1W\/C6AC5mKHdZzhxC8W\/eitm\/QnNmdYZ\/f1BIkYm0\/3BWtdTzuDhBIXFCAHgPi+9A8kg1W+J4NNPiikhA8d9mWHS2nXZBItpaxxQQWgdy4QsKXoCcL+sbnvvCvSYtYC5FyAWdvf2y107yWevKIDquS4iGFYOjX6GlJLAC6SPfHXnFanbVacD47xIVvWIKU6LgsiSmEfMvPzqwdwPdUJCcNKCsYgrI7cAeZTASjak9FNXcBocg\/pF5VQ11GVk70hUvsMXFExtAexfrtG84K\/LwlThom9Ouoc0UKBihmwgvluMw8lNANhGkqUn2mlE58OmvZUiCdwCIZatCywULTe9aFSdqi+0fwFS1Ib0FtqvKQzMHYU\/PLECZwz+od\/4YPoTywXH8tIjKHjsPF\/JcmsHiQTwJc1gQxbIJNDcdR12rHXx+vluPYwjm8Exh54IjLf5R1prZG8pkF4ohUhb1ez9tf6QHJbC53A4qcCRiJ7vWTK8R47Yaklb2dHOHvFUC4+dYzBJB2CfP9InToGpz0n85f5G\/AujlwdLaV6Bcy4ATxfnocdNyVHfApMWaLMNkBuoM+KISsCfIEq9XlxcLdk3cL53dI6sd8CrNwcr\/3eMVd\/IQ7BB25FHuhtCK7gN9Pc4dfVgEqyx6XeCsOUbQWGJtVq7Ohk76XdsuQS87MwUKJMz0uxgdUfudoe+jMepUCFEsv905ezDBIbFxN5FB2dPrEdH5vd9swSK8pUIFmMMnSYpFJGhVTFMjNuhkbgaA3d\/TdCf9ekXPveryTk+mX18+v7ZiJCg2khhuRcDc+eeNXUNT4Zk+r966Srx6Ul6ZvC594swyNLvnA0rtWamAEfRRU+5AFPH1LkoBEAyquC+qiweLNWw8sLP9BfRpp2RphrrAPDsT6YPea2gBZvEdpE0606JrmUGydGaAflULDeTe1fmTWYnRiXMLtp+VV80\/Ll9NQK2pxXlDz6pqB1Ut5GewFIj\/HTc8KeOfbnLXaW3+8CPqnwG++UMPLCTWU3D\/T5Ll\/5812OGyNaybOcMWiZY92CNUnXGWUGKtd+nVW6rkjDvCtooeBlfbUtja9dAlbM2Hu3kDFFWwQ83DKITd7AbekNt2eH8YLqs1pIixefEdqfNehqADnngK0zNVttm4zhBZ9Hzt3zsqsZ2BW45dlnkizCazh1\/xnz6qvm+gxxi5Mq6SXR3ehqDzLYE4Ud39QwFwsUBSqBLiW7VlVD28CJcSobxbsF6xIH6+KfU0gcZyx2Y99roQWqfuKjEY3gyA5PRoCrmqrrRT2zBHDJT+a32L0Eyi\/U3fNnuKJj7sbXFHkyoVchMBzAfFBeA+6FNrJYkAVxuXJdFdOsGBoME372Z6mt5r6NENMvFlhugdQ9doG3jA9k3ArRadnvCo3p0\/5GzxX346tg3tzdb8H1V38c88jRDHMID4hebuVxNImrTjVn1S2IUFKwLtrB3pwBPXoUWvL9iXoWswf1tRa1UipQoi20yKe2azOmrAHYSmzibPd4se6PESx6Tgn2T+HZmxnfUOwLnpu\/ufqNSClKATTrF7uJmEJa9Iso5zjcWEtA88fykmsjf2D7XTK76kRScISFMUqS\/WoDRvLHUCj5hQVah4Y2pFjLdsFa3RUI1gpRtnPTnpDxQtzLkfem6gNjRk2jq3UnZEHmsAk71MoSeANC4Yikh3WOsw9+bHz5ESqcXHz5gCYSlS\/ZPl3SzczTBfVHD3FsZiLDL+nt+46Rwf5e43VVWoDjSRU3QWDm83NmnByOgU67CK+F75GeqINa1l5QZYbpCQkPYObADu6nCSfxzMkI+uv3ARoE8awhS9\/b+WKe70vduIToivm4Pnu8J+ghlBetrTPAklYTVg\/5pxJFxl6GSAQxrFyV0VApw5iXWk6\/58fv2fjbdKaXJUGZud1DU\/C4OoO9lMbKHG6vMV71u7LQcaWdEBT7r\/23ziShkeQCbcZDpqoLpbwk4QN+HlfRTJEWBINqnhhH1cUsXF5lEb1xO45+9k9NRLsJR6ubzhM3jyw7etfZThQTE1\/cTp5tgNdUwVO2BJRnwkXMc8FIgDNOKfCPZny5DIaLLA19mV1ODKdNIean4CcT+gQxQQGhcSRmQSgALelWe+zruTpUQrZlPxqcrY8z0HsikvbhHqmd7ajfzXAGngXiVEf0BJ0zkE4dluvJGU5MxnwH4J6FBghBNMne2zhlb8lisO0iAZM2oXhMh9UeEpKOOaZpiFiT9wlq+AZNvlp+EAHtHlMoseUhVGMDNdyJlgiVSbQE6B0blI8o2h8a7mW49HYtvMacItapm1GxMvtGpKYFWhcnWu4WvKH4gp0OnjSeGDiTPXS5mb8TEzkctr6HwvauIQZKnwX2wAkPnGVfBheiL7hVCl1M5pJhg8xVIXDFR8rtZkoWLv033bus5uM5UOiXBI5KdLvjNHguLWtVVtTHLH6cEFx7go15sotyEawS4VJpysG6H0xOj\/K0Im8UR+X\/ynM0zOSYIt+ZWqPihrrhdUcC2rYKsTPaiozGigbAS8tQLvJB6YQZZx9XLmUbYgV2RYln6vLzLL1WAYFdfSGFZPc29tzHewXSu+ou0Tf+wptKOvz0lfgL0Z+rDdIDN07fGII9GasQWVPn78fYVPcpF1BCunR6I02WtMOsLxLv+hHxg7asuzmWTGVQjZ0ROLz72s2lgi9OEVDqhxfo05QJkUPzBYXbx5bSbiQmydYM+8fNzZLtNMsQW8YDl66+lsPBGVqVfc87lmgfy\/iPlrXjwjobk3WRGs6zHJAW0qCU9Vp0aOootgMWNukHSJK1qmiAeymF74dq5BDBNWc5EX6ixBd9onax\/qSRac9CDB4pf0ybdFcjHrmpEzKPWPUWTrZW5AzYFW8N5NN5XVo0ePFlRn\/GyHELsOitWjzZTjC1JOxZcJq6Jwn8LpLSm2tlyEIxX8QEPnPDFWbgPIjUfyUcN6drm8sIs9Xghual02LkIbatr3I6hKdFpohk1YDRqqTno4uBf\/ras0a005imKnWlJ566Cf54gMcMJsM\/BxL0uI1nEnVyC3KtueflHxuwabhTBqV9rF6DKx43evH6sh\/IPQjy67pCVb9\/UvtgeN5qxL2BV3hcMlE5V9ncdCdygRO3ob7BUgivxc3VmbC4MAcYKVFPIjh7t05XnSHVYksalOStITxga5U2\/hIfqleQRbwsHrcwTL741TNKvGSG1l0NBDcZYE7xLTQSoJo1xbFvLtGuKTM5z3bq0wC8GHtN643ZucrvwOhopTV8\/+GFwtXeraMRw+F3lnutWzRwypnBN5yc2VyYEVQFEeBEhJgg1T464E3LQm3h\/7JN6omtLWCGN9r8rFtAHE0DNrKV5SroAAdc2AhOY0cPEmcWTnQUjl0qiAX2\/zW2LeBGIAsaKw3Fbm9Q6vZDtuQydpIDMyfsvEZz6KwoOJ\/VnWx2Te0nc2jVv7WSVSHI15jCTroJVyZ4dUy3nZadfpAvCmt6geldCLOlvCBbOZyVZ63vtfX3dfqHJVT5kUKrUyFd0ZOd53LoW6DdSuTBOuhyX8Bj6ft1jKcmjZ3QkBXrsDGZz9eZtNpYPpvXHUrQl8sDXW9c5g\/mzK6dodbLwrp+OovqVvfhc1Sw0zFb1AF3aDGUQC4bKF7B+0kPMu5cr1CW2TbkWXx86OnbJHi3I0QqalE\/adBm0hFpCjjdUm2pibr\/ixCPqGU5u1wzgiR6QKSSIbr8iul4Vd6+pIeTDf4TWymoLzySZ8bpUaHgwhy3+lIygSTit+nh1bC6Tt\/GXi3r2mGYK2ri\/USjhlYiSvAvPAgdPA+qH+NAlwICaTuwzcEFgUV4vvjxOtMwVxY7b2N+mfRG2l9JLDqdbKlaVAoqDYEtTLoEaos3ik3lIoOCxmlbFCe5q7SNZkfsi1A22jExHT06L\/G0I9bMJWZ7lptbstK5SQ+Z72RUujXuHTW9+mvDkEF8mNCE4r8lzxRuNZYODUPUZUL5y64lE7syRjvp\/Dj15fHuv5DgrH07SM78rALUeicfeZp8XU0TbnT5TdH\/fdASCVP+Me8dLejYYNVMPWClkAA79zIPzUaRrefVDzdwDhkpUFI2k8bvJzlPtTDI1n1WIs81h8r54oSlLzrHA2bwTeYmBt\/82AnxrWrB6b0JAuny71gWA78glyM42SKP3yVuiCTPTY1OTGug9p1PayjhNN1DijN0Ow760\/vZJvenG0W2GipjR81YanjpsUh7dPwpjVu4u6htMqy7Jukb\/bBIehNjkCvQazTxO3CWUCyNa92HjtgD\/TCFBMEBkF7GEZX6q6luuj4WJ3ZDpbTwSeNZhsg1nVL72K6QNcTnnXjnQ4+YOMFLHG4xL6wi04hdrTX2PssK+NZZTi6hIf8UuNKm7Q7HAe5jeYxPXzleQnDjwAncCxMMZMobV8HB\/ig2yMJz1D7PhkO+Nnn5AEoy7Hr4B57SGS9nUvF9UaZpDIrl3WQ94K1WsIbKY47PJu31h1llFNCdKNPDF+FGqfTIC7L4lLPXuX5OSn55mQ8+a0ffu4qXtGrDo+LeUUPaLCci9ThmboOCJQMr1kebcvZEDsEX8H3wQJIl\/Fihfv1F2KtYuvy2IEKiN637wuapY1nocl55\/bAuE7etSuF9eVvG6faKdH+oK6vuY+nUGMnDb9ET05NUgqBQLjyVlMeoGAWPF7pRrjLzEyFrKTdkL1DDpGBgdO7V0nje5Rl8gt24Tskw3BpjIB9nYDnG6yhklB8L8LFZi4cqYir92F5g8ReSK9Bu01gwfDnyRJsn89xtp1dpHGoeYvPEjA+3gSjMq9MGVO8PWoZY66WKNHKv8FOee5AtRLaKrUoggqjtxDV8PmWBaNglthsb+FKLE0XKP+khrf0B8uT8kL8R5eGJZbOZ4ty7cX4VUnIxMghupPNcnZ+\/qj270uNUYR41q9qy87Bgmt1p4c9k2JIEhm4LhM3KchyqpmYv4wEDhaEAx\/jyDf+Rol7sHKXXLrCeOg43pvLDiq9ZKLvYz58G8FLdFuvk1NV7aS8SS7RYHtLg76RLIByBQ4J3B1KlRmy2Xj0uAY4DOCjVOH0fA642ZVbFLAPK\/w007gHNzG\/zetG\/fhTTiL0A2wV7SEo4pIRwKpu\/bZg3Qmc40D+rS6dTdZxB78y+YuBLFmlC4lelPqJmeIZbhsjQN16TaWWeaZ9\/eCPi3GjwWkNCHKDEO81ssMB4OTPlZDI0N8f1BwdNFiZU528up52wqjFDjiImokPf3Myz81dAs4OM6K7QvwSLp4Z6zjgv4qM0Q0Qv7M4w7RJDWTnSrWukXmqfmDPf8U\/2sRae\/FzAqOHpsSz3VjYm8ZrSP\/aK1+G42\/ynAFTef1tUlK0UtXsZX+BxQVaAkmgIOcQ+qgYIkgpOiaG60+OgNu2eIrX6pMsiOMJMkUld\/rvWt7vTCNR8HMZZ3TbCmYwxwMcjhkW4UjhDU8GXbbtzIJC+QI8mxdgywrhwfj3Nv9pgmjiNSoxPe8sXt5ZLEehASkjgj7wx3+6MZGghYvkJLv2h+78i+vMZoQaqCnQ9vUG\/N60FURKEtweupNXU1yGAxt\/Ukh9943hn5fU\/56+R65Mc3PhBIFcoO8LMgXayhWDMGgyniS8cEsfEdhXuWWAAD4bUvY9wzPCquwsC7UCGLoMgGwCDn+oOgzQgiGV2hgTBjT6cl6yXT8bvOTAeqJ8e2wWZ56SZ1STE\/YK1YBTqVCNVMbpj09t9BibLAtyLutdQJICA++apSNCL5E3Z58iX73Laslq0P5Fujdoaw6GQk8cB6sGuLrNUR8S8siZPJIQDdX157n1pQadCiBsnoJ6znohJ1z3Ap5v3K+ypSnD9BPkcyQ6UV+eHfOyhoBc1dTC7l8dW860FfXq3h78oslnnCgZ3\/tCjta80QR5SozGCN3Egd+eRqgPQUQ4DakE9mnY6wDR5j+0+y52Jm3G6iuxKfoUV+5VzZc7kMcR0NLA45NsVxVd6LpB8p5hdwvqfQ2rGl2S0SBJCwZNE\/yvHfFWUsw7hleT8ThJkc7+bOvyEC+wLi3dKXpCY2RTB7V8pYyt1JmvL7qpiAo2sGgzbIiDEBM3Jkzuge7tUyPSu3ZDqdCPSwM5lTO8J9quzlO6WhWtS80K\/jocwXDu5lY97mMsZoQV2EuC1pHHf\/GW65twUtKPe6q9j\/7WWFyiA0a7sseXykc6wX45BnkN6QiVBQIsNVbYPu5bV4Aq1EtZRvDVyHsOFlP8E6ovD5EdT3Gg5QPBPYdAok484U+XmVKGjN2ASZWE+K8OyzMvT+bKh5GPSnUBFd5or7Qpb7mUoPV0DwEF48OBNYkj+O3AR3fLWzfS7Q4RCQkjv7MviQgOmXTEgvD13b7uBjApMvsdI1hFNxaZfJZO14Eulrp+BWq2QNS4u32pr0W2EIaEGFG1fjhKnvOS\/bNqoWts4Niby3jBHG65xUwXiNMcjRVa2xd6VMicEUqQDRf4DlIdWvk6MnM5GXoyxFhcKc5fqxOdzQ2RICYYn1aYgR4QMF2gtH2rtWi+PsHXigEUu2f18t5jX2ISH2P2rWEhH9wk1EcgrbA8McTdcqg5X76mNFG53Hzpt9AQnpDEz4gYRMcipWlmT\/aXkYq1xDW1AX+DsDkoPzkcWasLPUnU9eUULe+qppNU85qObGrfwCU9xeuRFMO\/+mKVbj\/83e+pXWslZMLsWnhGyL1sCazv\/eQb4T+VqHUy3DpYbX6El8brh\/yV42c5gOiRfPKGQbvMZcHcDcwnjfX9iS1XhP2qBbi8b1ALKqvIUB+CkOAB1Q+6TmB3e8BsCyQsIl77TowZPzsAP7CYCk\/6VYfkhpX0688Ybk6lFxffYqBa7CyGhQPO+gbi9tx5GYljrjOJsWeoMZjn8ysaMTNmZtwF8VcjlAykzV\/L+1f+tgWRVmLabUFu5atTZ+Pph3CpnFBO2dCP7lBVBPikFu4hM8lQ78OrJWukFetvjeGWTz9\/mpZLhkiSwt7oP9zTYvNFLzR\/KBc+ejqwc3n2ILKp9+Fk79vcwpmEmgzdA7ZIJM5DNnLapD65PZlNqtEb3UnH7bLhLmOjMVaO2Xgy9M\/GXCmrogix9tD0ZHo1ouis2UlYgkfDN9l4tCHJMG\/8SPo3Nzj4sJvVu8Dp\/ZO8XOJtRW+VWebF5hQseZABxRaPmlOlcw+gmwvr8n+zlhlfVcLPbxIEoA6vvWQ6UNS25RHQYZwgljfzGcZfeF1qzBEM0T00ljcdKZ2qp\/j3E4wGESbOumbWRHdRCmmCNGi\/qjhUoaKdpF7Per8rc9mOjjaXZRphp62uasBAOzprvU0w6r6rwhmq4eAzBsXKVKLRWppw7HNaJDBWp1AIeWD9\/9ETK+Rp9xrh7cCEDnjvZ+1O3OaXCwYYPyFB+owm\/1Iod0vnNyTjLbtmanUYcxz2cx9hMoWM0VvCuWtieMiXhVq7X+FUImLVLKOy5Nd8Ng0G6YD\/7wgIwMVsHE+WdGpqYyvgQIc48F9al42TOWM7akpvHSLMkLDcYJO2fljPuXyPtIwG42b9tyMKUrs2s3+5vQHj9bGP7XRNqxIxeEt27hczRdHajF4CelJXOWRugbrihySf","iv":"68fd42aa7596fb0e27a2308080de0dcc","s":"29d2228b8eeeb504"}
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