Fragrance and personal care
June 21, 2021
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Image credit: Meitu
By Adina-Laura Achim
Traditionally, the beauty segment has always been a top performer for luxury brands. Lipstick, in particular, performed very well during recession periods. In fact, after analyzing this trend, Leonard Lauder, chairman of Estée Lauder, coined the term the “lipstick effect.”
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","iv":"7e5028899ec7d7563b7db2044b26812a","s":"43edd4898d7ff3ac"}
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