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Luxury Memo special reports

Children in luxury – Luxury Memo special report

March 13, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. Hermès renovates Four Seasons Macau store
  4. With new Falabella campaign, Stella McCartney speaks to next generation
  5. Patek Philippe inaugurates San Francisco boutique
  6. New marketing chief takes reins at Equinox
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. BMW renews Atlanta Fashion Week sponsorship
  9. Les Roches launches private aviation postgraduate degree
  10. Follow @LuxuryDaily for the latest in luxury news
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With new Falabella campaign, Stella McCartney speaks to next generation
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New marketing chief takes reins at Equinox
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