Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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209h+ZSo8S1sOLI8w+kkV99Ihc0EiXRR1KEfL4knVbuJGL57crKu13OcWCkUWsmg8bSPzj7T+cEk6RZqgvlUW+F4HMsG46KyHilwCPabGgqDyh0ZAH8SZO4XTggHoFAQNoBBYo9Az1aIGfFcZL437jk2TE9BlwhNkrA1SaV\/tqtOgusEaxJxQ+ZUOcF4tB7Ym0coC\/FjEQJSdhd7CGxjZm\/ACjo5uTKUxymdaZ4I7h7YaaAXrOh\/t9dPdCUNIdlaEJNxmQYYfo0EZbMl9K66qTUuelQT\/qf\/9gDihoEEeixh7O6CY1Rf8sIjnFfVA\/uP3of\/hUTcaII8q8FikzOM4vn6OfhrvQe8bi\/o9iCgMD80VF1M\/hQ7eNVdmVptG49k8KAtA9tkXtbmCsP\/BRr8JpDNkzIY4ejTcvTGASdctkPPz6KwIHFBe7jrpTThyXFl3GhGXOq7XH63\/uUWt685IqHTO0RYMIzd4dbHqEJtkSF1yWoJ9\/x2A9UoB5KV5vDrYffcPXejBgPIe6vIwZzOkrSA+n5osRB7e2aifU\/OclLoF1boQTQBDpnv06Ds5I7bk38R7XR2fFurwqRYgI6szZKZ9M5ZsM2iWrmq8nqunUmIPeaLIkWrA1VzC5TZkn7GqxOFPMjDsSt8asGrnNnfDkJi\/0YLF1ISHS0tDPSvSW4Wp\/ZZw5IcZnwreUXAHGMGrVy63vJPgnwthxaBrP3SzCaNMTNkWjp0E+l6CmMe8IclsWxiwSrd8eJxl58TnSm1kdVFaldvTIvYbGFHzuYYy2ATenTxo\/wqBemQvdDuteoqlXwdoQvofxX9DdmhNryzEmVbaGwZJf+isrzfP41OITdZsi43D+t12W8w35CLctYe6hNzuvN3fISVSpanRZV4dCiOa4xQeCNateqnl7wikZCpGGb45w7ushidccJjuPA4fxEnLWy7jrXQ+ZY9Ux9u1JhXKHh4iC5tSZuZedir0MGfB+M84CYiwtcenug0h4YkWSfab8RTz3QSa6WbaJenPo8sTXTIN2iPB2omN3uXmHz7ug+NNrPE5HTBVU8CR2tJQ1QQ0S3HDHFHPpRjSpndjPEaQiF\/PX+e9ou\/PXiTz0oeNzGrdAvMsxKzd2ygVddqtJTtBBG+E6pOa46745\/bewMpe2IU4Xtji8OLImdap4sFHpS55F82+AuJ7sXPc36xF9dpYQqFxt\/yRkPIk6ac4sqTg1EUtx9S0Azy13OSXQU+yVxPWDtmrFXFvPLuilMuqeeQOwpP4MmvgiPtrrQHslUIq2YbdgTdy30WvjIKI00yccGsPKWZgEX\/IUv69AWh6Ak8BSo4GTX7HAM\/pPogX5WGaaCe1oxjRCSdaRhBHWN8YfET8O44aEivSFFT1amWjSRCI3HEMdVZ4cC97VnrgZGGR7zIqkMIlRpL6SLG8kH3zxPQDtsYUiKHfupIPRHfA7h6ahqI4+vKPdV5WDizRrrQQNolb0KTUfPk91P1MtxRRgEXCt7Zm4NsP4LlCQFrnaR+TrSXCEwRNJn7eQBbf9BVRZU3pWqSJQqH\/LmHuIfV\/IUMA2CZ4Umb41zJarp+mcPT\/DYBKxFQ9ayMN2Q7G22938SKQfPlRZc86d8CtoEFFaxa1CDl5qN+cyXF7F\/50g8ZMoj0BSBUoO4psHXEyKuk5zaBkTLA8Y2OsmrpNJjS1mBUks6SmhKwxMHJeLbzB8U3vYLzefhXp3LY27Nq6PE4jUNJrRSJMcTInDBB\/HiwrCY4HagdV0LPkxv5UNq2E154MADeD4RPOoOsbSB9nYUJqwMLojy0RU4mTlBwnaYYF0scH9IT8rndHqBSSnfX5Z5raIvQZATCyPAj444CvhH8MquYyWuNOF6xwP52R7W0qySltL2V0JcUNVNPoNgcka+FeGZU91JWXRFn0xojH+LPROFpAnDIKBT71xVQkJK3dPncuaRO2rUH6FNJ5m4O6hKDImkt47\/Fb6\/PBArC6IJcvbcRdNwogkBNQ6acNn0tQVxDlgqiQu4L\/9A9vhp9Osn7NCZVOKJe6g3n+uyZUxG5ccsI8rY3zyaFDa69YS5wv1Hio8uiBnwkCUjftLXyMpJeWuxWe7+Kwj\/K1GlfJnTQnL5J4ckAquDVizuLk9oWgzuhxP4UHhdX7G7LhhdyNBXAU+PRG6pXGKysHUr+7BzZmOkemWBgD7Pctepud6vEWuUb7KmYefZ8EkxWE3zwN5q2IVsegsea+1ooo5G8fGgZYKYXO4K\/Bz\/Xg1krk+K5oVDgmxwZTCuB6dzBwQCbfhgEWSI1gujssdg51yOCClmA+2Zlo\/uKhMwfY7rnxieF35AeVbWR5RW0G76lmJumJEbYviSsoNFmOxgR0cSfKRNhhuTH6JIBXFN8IazsnYBVAFKu4JZtzsYf2wEjBEWVojBhSrsjNnSJTck1kbfRhA2JbhFsuVAkhsu9R7vgYoazu2h9NaEDcnS3iDzgsszrbQHSNxT+vUHjPdyBhAjiE4M+t3wQyEuXtkmaFo7kUQjtxje21DLVPXIzCcn77cEqbGYbCFgE1LvTgVngLEhif+9ttAlbh4pnI1zReOjwAbp\/It5mDCXX7uFAJV\/TjfQDz8b08r61t5Kzpyr7cb6WWgtNcZNaj4B+FBWqcvp3jLOXyb9DXvvZwWcYfCllEHqHQOFF8pYCtfyrfxnZCssbpaIhIgouzGEZZmFRYKG5iYzHkbbfiWmQ4GsCW\/k2ZZDy47HXk8\/1aqkxMpyz7JicDvP\/uQRbhgOBAqxwbUwYIDc+ao1UoaNkUeNYgIiE4ufc1vi0xNoJoEUf2YkKE1\/zANs3+ejfQB7ucrusYofYXH77lXdQCKVsy5sGbt4o8DUP5httbdrfCrUGpQ1PyOhe53Fp2nY+J+Ywq5\/8RHuUq56hffkclKHdq1LmV\/0g6K2wakL051QcBu\/\/Nxp9qmt7B2xnM8QTQmfdfxregzgFpxCgjYRZrUzgfPSNbnvsCvikZPvyiR\/ULUDqxzDZdHD1Em6WUmSp5lPxPPJM5m1DUBm5qt1M3+3HRkNOPgp0Mxr2ToRVJuHExq8GUtPsTHKuQrscJG24G2M7ndQDCmkApq16FZ3Fqbw375A\/DBbRynS5q9SS4xTfMHK0wAhdY0MAzXyaG3M851YONlK5YFzHKFSYMCHiIMGobmThhc4lEGxDDBVYCYNDGlv3wljR\/75ZOT9NplQbSJGLuX7hrueMwStkcsfyLHCeP\/09ln8lejri5soC17TR8kalKTZA2zLSU6N6C7602IYibUoZiAne4svD8Fiw1Sid7mqwpKsZxPnn\/MPnFWQ9+ufJQLDjoeDMzQHYMNEg6MZ8z\/beYCJJOBeDgfQVxABsULGw\/xG+ubgZ6cW1mevqWmq7McOvWpDhtUAoAfJhp1\/duILLSU2e+OudchapeyeVWBADNb87HALsQgxn++Deqr8B6MAQafzNolOsSSR\/xVB6ccIEBvX8dDpPFWMD919OITEg3osglLlOFfWmPnOO\/rUQf0rjHR+n3549IbsRp\/h1h1LOiWpnxOKkmqGEQ4osjBGHPAtRiKGTXCZ46cz5uNbiba2O0h2ukCF8t4DHE538CqfAFckfUujj7LUxhxEuubk6j9TXHTDGfVxo71moDFt\/iguQTrMnTJPVBtRElxYLX4k6bQxYRwy7P9hiilHJLYmTfhbWdnH1hf7spWTafYj0eti+0MlK84KccZT0w6OIg7MwachOEat+zBiTLcUbfSDbcmoHYNBdOkC6ZRL5Gj7EKpRwj6k4ifZYQMu+xMtIf3s+ob68BDfn2jzHZ4CIVXOI34r0MFpNReZRw2BeLVBsHSk+gVPKsKiYc8fdGyEYRyLlrPtinxVPRamSFm4nIqgb38j+mhBA09cSrPoVPA2v5u0ZfvPT04TZz7pg117eBnrpiygOl8NTEACq1Zx1tQO4ExzxTtF6RGZipVNLLLeM6k5Jt2eqlwM\/5YtUvOj43iflhWUpmgOPPYjFpCIQOcI5hSSz+yi03wWRLcrU9XAcdjTCGlc+uH27SICg89cLPfDdtNsE+OnASkFfieNmJbaLUTfFC61DjOTv58oEMKvfUvv\/KeJJjcuzsChBHcTAZene7GXCUQp4PNSKt\/l4A23ZWtf\/Vo2S3Ss0LPa11sSrY0E+pmdLWd8i\/Blt34aNZ8Ei7gaGHu7xRnSA3EEnxU5Bp1MP31khVf31nBCG9EgMSNFzuJRoZ6uBFMufwhp0rtdBberEL0l5BWihLQpbOd912sYC47GTcAorbW\/MJXxNA0iiVj\/fV72Pezaq1pP15kUyGR8II7FroFXVrKhK+VtuvzRvx4oguVsC+DPmohK14xRpCVzy1c0CENDx7dhrNopZrW8AZCkEH7uwFupMzEI4HxJyeJmOfOZXgpCIPDjUUFJibPrIo2qnzx+FxpBOme7B4S6dgFycGBeF4o4l9GILlm79hKXsdkWCqH82ia1vqSJPY0a3C1CaNWHdCYvBD8ZKLyScbaG5kl1iVcKVtwhRzhA\/ie3JinvDVHuNzWEEbrUGNQgHv7fvipOkeU4y9a0zyijlOzLRj1DBj+R\/hHuMQjFV29IG6uN7whqX7w0TacXuwSwPd8wiyNg1T+djNObIxpi5MeGiHSnHgw\/TzbD","iv":"028d6df81df00f43551960a7e8be381a","s":"e96a9892ab10c98b"}
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