Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"236755ff14e746755707fd29aeb51d64","s":"330608076612566e"}
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