Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
{"ct":"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","iv":"193ff2a0c7070d389fff1a1b089d3575","s":"3d0bbdb03bf855c7"}
Share your thoughts. Click here