Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"b8e6faac75728f70ef7bbc7be0487dec","s":"ffb10ad8ea808115"}
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