NEW YORK – Successfully implementing chat features into a brand’s mobile presence can help build a personal connection with customers as well as streamline much of the process of interacting with those customers.
Speaking at Luxury Interactive 2017 Oct. 18, a senior executive from Four Seasons Hotels and Resorts outlined the ways in which the company has used mobile chat features to connect with customers. The verdict is that when chat is used as a service tool and not a sales tool, it can be incredibly valuable for both the customers and the brand.
{"ct":"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","iv":"90de43fde387eeb269d5df4c7d7f0008","s":"7c697955672cc09b"}