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Nov. 21, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
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  5. Ambassador-led storytelling carries holiday campaign from Boucheron
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  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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Fragrance and personal care

Channeling ASMR, Guerlain’s new content series spotlights sensorial appeal

August 4, 2023

The French beauty brand’s “Sound of Craft” campaign shows off maison know-how with the help of a viral trend. Image credit: Guerlain The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain

 

By Emily Iris Degn

French beauty brand Guerlain is showing support for a viral trend.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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