Fragrance and personal care
August 4, 2023
The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain
By Emily Iris Degn
French beauty brand Guerlain is showing support for a viral trend.
{"ct":"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","iv":"c5660bb8f3fd5e876225bb185d5ec0e9","s":"1efbaf4c0271e044"}
Share your thoughts. Click here