Fragrance and personal care
August 4, 2023
The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain
By Emily Iris Degn
French beauty brand Guerlain is showing support for a viral trend.
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","iv":"5948c9301f41076a5118953ae4f1b4a9","s":"a98317eabdcfc1db"}
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