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Q&A

Channel conflict is biggest challenge for watch, jewelry brands

March 15, 2012

 

By Rachel Lamb

Luxury watch and jewelry brands typically opt for third-party retailers, but many are opening their own monobrand boutiques at a quick rate. The problem lies in whether or not brands can forge relationships with their retail partners while still creating a brand culture for customers.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
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