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December 29, 2010
By Gib Bassett
Mobile marketing as a profession is a fairly recent phenomenon. It reflects the reality that mobile is becoming an important part of the marketing and fulfillment mixes for businesses of all stripes. You could say the same about social media pros.
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9vSLkidd5vRzSHMEj\/giACy6WaUF9sqTuvt1Kvpcxl5jvQYRtLxDaA2kiD8dIF15GWCqK3KKhdr0jglZyzQqjKVgiMl00PWUZk9xGLi6OKAUixLDp7TCuiwBIXGtc8CyPvo3xTZuE2F28mlMbMXXB83Hfh9RcMMqAw6jBbq\/d1rAUqjlWhxFUCrM8Ie2UJ8sQpInhdTrkfMstYvXF7YERCyOovS+dd4abxDXYOEXN02w8ej9Vk4PLjCKT5sr9IMAKc35L+fH+oe2kpLFDgXDD3lRgHlFvcEaYIkNxU+VnN\/Upv7K5mHzgGRZqi88\/G\/m2NjQzHXWPD0F\/oYfZGJ7g5ZeiH3ibgUkgWymTZF4\/ibUiK+AsfYsaRu63aBwn4q3WNpefltPIZxqcK2WMrFrgBKWGxyHMSIZljmkdBpBDX3Yn8R9uxd29CEVhyrUopMjy7V2SgMxKQrPoZYS\/K2J2loPj8n5QqUwhLdgHsIAJyE2Lo+I+Ht9BlBtFCP\/9cCmdowMPa5ReZ2irTVPiFggkVFS\/8q2K0M3YmucoyKdwyn5cByu5IeRCrAnore5xP4Jr2IUSplYRTz6zAfcFEfM7jBtKXEZ8IEVq8pc0DGk2Wt2eLAHyOTwvwY+MkhlMtNQ6Y7HkS6QJy79EzidOgOMJ9JSRXJx6p\/HkbQf09SIXiXUyzSImtRgCl4M++B\/bfaoP2imh1ze+0JSYrjoHVYmXzcl0jO+evtoXPNlROfn8nAdrYZBGMjk38aZgobJAfpscxXDtJTHO3EiFQZ9Xqa5Rh6sAwXCLxjcksj1OCkyEw9UqXTEuL1q7osh4mdWhCoCC0vZnpdRhTfmS9f5UnOpYpCI+kEKYG3QmKUPFNBGgjrWmRuDUrFtAk5FkaUmRfwO56\/mvbLT8J+1ezKh8jscAtn0KHWBir46hmRqRfTbolgclxJxHA\/57eoQwxR5sCfavrZofdrIu4KPSuFazCbmgM\/Y8L1jJjQOeWTr8iAWmYPEfSkluhdA5KsXp4Pn\/Oh12sRzlL2MEFU5QPhFKL9ic2Fao1Enm2rb5zcMYLwUD9qdOK8DizEHi9jg2T7iWSPHb4JZsNM71IJ2Wc5S7NZbP89vVEozFrstoAzN41clGzwakfyVsu3KyiB1JVWzZEK8QRYTabV9aavVviFndohtIf3UnJ3eWoIxJ4q7\/P8zHF1SQjfzX8HCb1jqkjGfbV4cRXFq8XkOWcvHkj+H\/XoFhGKCmX27M7risXxPsrSJx4C34Pn2qZinZ1IMeFTsteu8axpQ717vz9xlyjJwFocCBo85RWJA2Oq8ptt2OpBc7rY1058zb4ZFi5Jxkht5j7uLQ30cp6u1GzkTe7X+0yfkjq\/0YCKZUs+6KeAZsO47qZM7BSLGJ1dpB8Hh6P1nBFEd4NBzYYz1JVYy8KfMWR6CYCFb88+\/8ENf82MKFoNXrkTgO25fmdWuU67uW0fcqkeScdewMulctI5F63CxH0QBi7TPeD+zfh+O4Beq56mkalj7+wVr2GItVNqaOmXuZIcImAtEjzottupwLj+Nu9H1SN5l8McwOzqQwubauPopOFfvgvOf8HjnhB9dzPasCSJ46INuDEb7obNJQfcDmDa7m34H\/2QrbgLWpxtxqi2LsCYKpHRrCfUwYHQPcvbiV5FSNiRdRJtlRBzgdzOYr3WXkXX\/CLFVlZxjs76zA5fv3gwYcRy\/Mt4lLuvdTgcQ8+Vfj2jyI8VEGw5ZXmd\/MlFcWIh1TcdlnR6mMMl0YG8vmQ17yWyQh8NKLZH5kVpXkjm72hXhWG+xeH48JJffmUu6oDYK0h\/K2Uo+qXhb2+IOpP3htvF33toP94YsVOVAhQmV3jM7UR6FWDeqyjLqpGWurTDdrD90KPrkfmHqxEizIUQfGfWUVC1keczguD98d3AWH4wtJyBVM2YAzZW03BFZW\/\/KX\/lfqseR4aJBjuEJ1KL4NffsA2iY0Jboz1Ur7gDAByWQcEgnjSDlLqix46nwnMNuUwdi0zaYrnqQN7mOOXm\/qGvn8u\/MTAMosNQDK1n21mIEuRhSUZfA04b7H\/PdQnoX5lBK8KB3F7ZdlDG\/bvkH7WxG23Plvt9QlIhRnLoJl1usx54ElfnPQmJWiqgjORIaoQAeXLlW\/ffb2nGLERosZZF4YCU6lsoMUBbyaWVC5kY4qoVmS4rROtywUqfpelYn9xmJzl9PfiQ8BM4tQi5j++mvIZKE9LIU3mdqozS7OwT+TI4PPJsr9Elx7NmxUmg7wkinpAJ09uj32Ni0wEm8YoWGqZ7nkUWJdG8n3t6BVnWNImcxWe\/9JrkrTMbNNBKbfWFrPT7zAnHYE1Ilq7sj00jhUFag8OY6HDpDzCb90neeM4cuh6fH8LoIC6bSCF2AuPautl6zZ\/pCmgBUaO2G4Y0hytPqCEtvVup6j2RBnrkJnw3ZPpuo7VxV6\/cuqKm2XMKM5bBjimbBZ3vvpMoTM0cA\/m+6bQCJvPD6qbYdKC3JqL97+\/hRMjqFK6QPXSLf8ukT0gpcP1ssPjMhFvEdTAmZ+IQhX\/dJi0kNXJp86bc2DBAsvXWrLsbJSjLJz3CLqve1GEuhxfBxU+bsXavtgxiZDhUKCrXmH1XvvK8m8kmnvvNlCHMseVgfkxPchNJezJ74puFWqf6mPcYK+1IZQci92BtF4yjFcXBCMwHPzsZronH0z9A7xgwPu+8r\/SfrroEMSqkxlYkzNmkiUglIQGh9HcORqYZvnN180cu8BoKBafRaVvWsCst1xOKz2OG7k9C6NvcyHrCljMVoAfTYH6Ywl7JBXXbdF8v0cWqmRHPoCkSLpNOCY5z9lEwn4R1mghIbJAe3B+37Alq9WMqEaKK2s1cIxiacUjyERpa+PCugqwM7weWOCHzHINQtQIluxeb2GtXubD7W6fUYVhEEt7b1S0+fLNpECP8\/1bU80xjrZvbpQifEwQ1hycoFhH46bN2S1QsOAXZJ8huc70mv7TBfyiJyMiyipAPV6wr3FspEl1LLvGJ6qVgNgUEFuFrnIHqGjAWQwSxKlyVJP05W4HYjFxbwETVvKZrL12coIV1r0\/vZmnnerIiYGoO\/sNMrRJGhS9Y6axGp8gmDhqIUTZgtEQUGOb2V3zK5TS24ElH\/GTZgtyYrQs33VpCyt6upRU6bWHafFC79hqpK46kxLiYPvGKaD9DFe\/hKeKm3vMr+fuKFJ3lg0FmK+IKs4gstD1pBMsbLnSPx00RtVkidppl3rMfyJ\/epiRm38dc9Zr21jiSfR6VK6ox7aD5sqiOr\/N60G2aCp06t839zqswXGwkBOwawTAC9QmEPfhLiA4hDfyM\/J38y2p8vvPrK8fdkmchhDItP7JgCxSKt2w4GCR8mHWtYKKcSgXT05bXh7mqGrnA40wTy9QmvnKM3xU8N1x+ik9c5LAsLBeUV+xsCOjCFihPdT+XX54hbEGNttswgDoBGz5LBjvs2aKfTIoPJ47Aboi+14IXs4jbD4rc+IGh9tUjpFkztFAWrm0p3lGOOynKIlfY1EXUvCi9YlJM+UUuDnKrzrZc3+X5FJS4FZdvH7ZXeFzyb1pYYeSqr4nOCN7nDUzaviFu5W\/jAmJna8jf\/YfI2OwjLgmyOfk8P6h6LqbBXV64pvtNOUNNA8uPNxHlgnSDfX1V2voL8Wk+Cmqa\/IdgH+UELFYdyqeAGnkPqgjHA3Cj9E57QOxwYNaFOtX6Ee\/F8rnfI16BJELh6jDdxuaj+khel6qnDrMBL9tABHcJMAxU9BBi3VoOvac9wc9x0HoS\/bZyiPPT6\/ZAdfxAkdqv4Ki\/8X0n3hrRbkbrvoE+pLgcceatks9ihU7nD0MR4SH+uo0PM\/r\/OdKCnrJkSmsmSjXDxN2hkV8kdShn48LtzCXWuwzFE5V8\/8FPm1QuDULtWO6KkhionMxyRtxdwlUlon1G14DAvSjV8iA6lCCHNH6\/7ZQ6MJCx3vPws6ka5AB3mLV827u9FbDnDk0OjJXUvGNdBE6FETY\/T\/b199OyUK2f5sydZ5XSQZmZMXLyVRD0d7IoTUhkPJO\/yDV005hmrD4Dr3\/irJWnlU20boF+6xthr3kDtHlb5O2CcFW\/pRazP6P6ZzIlvhOcKmbj7ZI\/rqYBIPYgwrZX2RbLNM864H68k+WCGHXy55ahE9a0V7drB8XPcy0POEtWglQkXCjrCh+n4HC0mc3ecoZWPysKiUFGo\/q6buaAocz0keXW78nxjCnoD+7oXvo8l3qj+1bdGmvrpgFP\/jSAULGH5TA0+VIeoiJwFWEf3C4JKKLGZCkEDk9aZSKPWfy5LY7aluj+IIAVoOJTmCSBNzTnhL\/OYpZGpL+W9N1GZ5EN3VYWZR46uqfTgXe8bbLhxpjTLpfzBBeKFEpD+\/6X8QJR\/yIg9V4hgGZZ1oyfz6vkOekvtdNULB6mDzUWIapXj5PLeL3P2rPD3jpPNxfq84urlu2y1vqMQDZPd\/h7ZzEvGvwRdwluxJvupVfdczfbHE2wYZpLvoVmvR7e3tLqigAdM82An57qlNmRb9SmAo0PmwFsmqHuruAMQCzN5gf+mstXIZS1MKwdjClTc2M7F32bqznK3RJtY2BbtLThVDg6r40AevsFOe6SOMZyPgps05oO1KNAm1ZmtQbftvzYAF6BPTWCzd704UUxD0alFMI890eO9DwFUHCjO6RYzIaqSkrOoxbHxh4ayOnFXCO7dEt3TcKFisETtt2J+3Bk5d0AHpntsAexBFqwBcQ4J4ztdVJAK8Yb3SK1\/bJgGy8cLmD31QO4HyP93Wzcrr8hh8V9nV6ebEYGEV\/stlLD6ws7XRf2ctQUpczxjmiz24p+gKy9hSK4Mb781tE5FsKiSHwBDlb4oqDlk9pIN5CYNVylT9oWvtMT\/H078YT39S7IofZsTxTU0bWCwEDx3qQEfPZfTZm214DmKTjkg3rhP2zwcqDzwJbkHHpw+hUxkogCfHnL3kK\/HyFdcCLxuNBf917WWHfL86bXcQb2HlCZV35seTZcBWRn770aLURmPJL8K0OYD64ZjazXxd6\/x9eM7IfoEpHFJRR4Joi\/LqJ3I6J8iIOXYE+ksdE7C05Il8h47V5YLA7E5M+V+o39MGcJfojb4SyN3Fi8zm1Q9Ac4lQcMRjdxJ9oL7ZuAMjQFJlhAxLG6nL8yBoDF1UZ05fV\/Kuh3wyn9Eo0yRXy784rbJuEDt3XuqYQSqqBxfy9ftenrFuQcwKtJ1lV5dN8B+G4IbLqsQI2KfeOYz3I+z2Hv+YdSxm4hkGrJ1RToTES491Ub0H5nu1U+9UyNALPOw\/yV0lgXPXFV9sTERNpjUgfVq5jQhZfXIVOF+qYaDK\/1radncY7wRYGH4gs+bpIHVsxqI\/edeheV565irWf9EusplsFvNlIOw3oLqtE1YJCrBlP5wpdTx+9YR3sDXJFQfgVULn9EJl2FQyiLTJ85OZEiBdqXJpCo2XL80RSI1wLBetXpRX\/rK\/KIAuS\/UsURUb71aPV+bzpeIWXL3F97HsZmN\/fnnMaRz6dtReaDmqdpmRZTacfhUfXNOXqYei0Obo1nn2PF\/\/dgH3dyUEGe0kRpvlXuHUMpBFjpHBnbVjOE1ZrQCINpb+NGH6lmlu\/OWiK7QOtxEKeoWNm31f6RRQFdUp1Zxd6NxHEQpmG+31W87y+ed+PDSB\/Yi6ZZlMVp7x3T8ZejNcj9nRzP4hX1YhG17j0yDGTxuU1f2nsk0tkC6PJJsQ1xE3BoJ2BxiT0t94fU9Kzr9EufM3d84ORG4PorWXdsd7i3BsGJ6u0clo2LlaCbDAu2YneimRXnyopXBq7Pc6W4Q8mMl6LPyu9fP5dnWE8sWevH8zD59cQ+6zX1uwiOPjgtkimofBvRRSSl9oaGQq2a5Rjpm\/aXCwIxfgljCfhu\/OcWA6U\/h34hutu1Lyk83r1OPwO55pE8d4G3XC2i4K\/yb4vQJ7u5w8Cg7OJGjMG5BLWtpA94n9Txjq4KcSJWsPPAXnnjGQF7eUGQkYX8C+Gk8i8Hw9mcezcqcBjI3zmzCBC1APeSSA5QILktQ0hoXgs9DwLxBuEaCEqXpo\/qV5lkH2ltrXpFsD09DpJUyuFJdd+W4hBZxohdeTr4\/6P4dG0SXTxP8i4bxfTnqD+YN7oLCZ4W76RZGiZH+7ypKAv\/NVCgfG2Ptf6HXWeWcGf1\/n822Vy2hSmr8SUeytS2f5Qzj0W3lrFWmd6dUF8zSxftLYDcx2By0SgI7ppW9FzBNhTlAlh6Z627fP6uSAYf5GzUax08Nv+0oj5egWebusKKL2K3UA9k4+b5\/rQjBkcA0vVMpG3akCWlvBamI\/BVvllMZ3C2wVzOFNbVXRfRgNxVFTrhjIIKhQa\/D78jST9wCXqsUzKduxoaslZjRNxRjh1KOs8rHE\/cWKiz+GJIGqC2GQQ8gr1FejAKWFfmbv3tWO8bl2MjCi5QJ+nrp0FtxyG74q2U9NkNcFs6uZ97\/pz\/Zrcwzgj9VU9DfPSN+s7VMG5\/iB40Wcx77nzAf2R0yv3qCy7ORnhnk4ubFuw5AHMlFFzatHgoSmXkflKnDBDfYZhcTPjMKuebV7CgHzkoPjQ3ym8GJUvw90MDzVkG7AjVm7KHWwLTw\/uOiYHqNWEEVnZcb6rZRK5pLsKy000SlsYeiRysYXz6ouc4sjCd46gcw3+NpHLB8KDjSXGQtIKofDTrQDhcGKbzdkRgcDfHx83zSVmwh8Q7PjtZFzpH7iX4NQpp57X\/5RiLjhLllDeBemb0RIzE45YZ0rWEntha0knO+ZzAdNiedV034tI3qgltxUBy+oVCiLGL4cPU+GPMAYOhizO7+OkZIK2fr7pzovDi\/B8eQnn+3n94te5oyLY\/p55IlwGVczclVqO9SabYQEn9X6PnbKiKf6fKWRGNUtmtjXXUohjB+ayeaaSURCdEgRqMJfF2e8XXljshAcikmgdZ5\/HpNjNv0jPh1NWlDbPAkYEoxon\/Vz5d+x5UpthaR6Hg0WQXRhhIhWhOMNzVxN89AQaWf0C7I4JIWqsRpS4TmOJlliedcikOt2IzuDEHJ+PfP9fB42hGBTzJBJozhA9uNNx\/JjFP8CX81Hml0c9frQrIHkjxcfh9tIPnou7BqUt2C3+Cox9W6OOY4Ebnd2Wv\/r49D8JpVE+Q6Y0QZ6RZLHBYQ7IngBawSueQx0zEbQ+iomFV0+T9ZgQiglNcVHXJ8RP8mK73aF8sbe\/IVxENc8x308sxIDLxwc4s1DIaRZoFtYJDFFUpiWBaRLQOMArHXm6CKIN1PlfO7IGvLNDkeDGnbgoAS2NPlIFcN5O8DA5R6r2TmtDni5Vsb3V252VWzcgxDMwhixhVtsXrImpu34BCvb1ZgxFQ8D5UMaFzahXgJ5WfF80MO98KfzYHzDpCRcxuWmt94B9Q9ALmYvHLRYmdAB2PMae3dEzKKiQM2F\/\/42lxPRPbyN0NhuwqSV3GXDDtAm6gRIN5LdItPJ8gE9E8fTdZGsW5MsQ6aCKSVIzWUrrz1lx4UwYZwEom\/biwIIRtYrEVNjHzCY7vUCf\/EnN9UWoFfoArcEQo5zz\/MOwHUbYOzk8UbXOWMjsXza2EdRUNRyfUrPUXrUn23LD30Hj8oCN3jdMxaWMjZFxXA==","iv":"8f2975596c3ed398f1a860c57bff678a","s":"b8c8a46665cdabf3"}
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