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December 29, 2010
By Gib Bassett
Mobile marketing as a profession is a fairly recent phenomenon. It reflects the reality that mobile is becoming an important part of the marketing and fulfillment mixes for businesses of all stripes. You could say the same about social media pros.
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","iv":"3436c7e751473f91f3aa1df690aab095","s":"c07b75516b23b9ea"}
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