Marketing
February 26, 2019
Today's luxury consumer is most likely to be young and Chinese. Image credit: Fendi
By Sarah Ramirez
The luxury business is not immune to disruptions, as emerging affluent consumers continue to embrace technology, social media and sustainability at rapid rates.
{"ct":"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","iv":"cc469c9898904de104525a8348d8cbd1","s":"54a720c29de98cf1"}
Share your thoughts. Click here