Marketing
September 23, 2020
Consumers have varying perceptions of health and financial risks during the pandemic. Image credit: Unspalsh
By Sarah Ramirez
As people have grown more accustomed to living amid the coronavirus pandemic, marketers still face challenges in effectively communicating with consumers who continue to crave a return to “normalcy” while navigating persistent health risks.
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55kBRNd\/4BvtEqLmP8i1XFroCQNuG2nsvZ\/jKE1K6MKnQGh2A83Z9xdcngJcWsNsZpBsjbu6Dvc9FjHLnzZrjWvO\/nmKrmsCxoq2008Zj391kSYM5iCGDbyCdoND9H2IGkgFL4RX+Ykk1UHk5\/o7NR9XtB\/diA21reyfYIZqmMj39d1nOVlf0oEQzbFTWLBkJq5eqdaHua9FjWkIKhBleHap1nyme8rWtjR7\/Oe+njUFaNk33QVV4qiPYdjm\/tTXew\/hU0DArRlKv0GkYY+VSKMlFY8trF0DubC7sm4\/znAlwFbE7ykT4wqDMMgv7ut5AFtzju7tbozhsWRPYS+nJE1fDLOUdZOFXIWoeCBmZ8PDAzn96HOgchXjT3AojrUKvVrmvYNHvUUoU0IyOQpaCS2Fp6vtZqBdkykk\/183CRE42+tt3pmfqtS4bKDerMFrejXsTSmR9SNjcmNe1SrAq\/dcvGr10om\/j\/uj1v2IoemIBMl05FTHQGEO4\/Ow6OInq5pCSRqSJcx82xJ7Bkow2IV2VLdMdDNEmEr1FWkoq8FPbay5CVyrKBetPjvfsoc10at72Z7ovS1hJIlDmCM1PVLnA4Bwu3e498xZAAE2eaWujwHOVj+Wk\/eEPRUPmJEkvtZ9qjT2wKcoSWny7cZPvOKNm4iXHLyKFHbyLvmmoa7efp++vvpMF7NiKcWkLdDK1u8DxRIyJH54GVVqxOJky5TQs1RJSjm60gzyk1cnD5xtJP+NsKpWcEGEK2m0dAFNjB42aP7B6Zg\/XJ8kMT2w0F6X94xrJoYyF5vWLymOXEAXy1fvqvmOkc9waXfswijsqW0e\/lXAtBRyws1+wwb4U3U+BORc+5B+PT6UFoT8FpL0DS5SsXLTD\/DkEYUnpdl1MPlOdpIwC7KeYgkh0mwICbRHOHMMh6VylDuFyPmeCHYjoVKpo60WW3w92EIChlvh2AAyanKEoG1HWaXOgnwCLD7znlPExkWDMQH8qZ5FOJdyb2vvX7c6MVM1h11m88VHs6AwxuKw5rrqcr6KFPO1GslCRu5SJrDau14JanPzz23cAi+cJyYz4MIg6\/zdOUfCkadUjRKclZzWIFwvqy+70sSaD+EMbONFOs5\/ThJJuvPCooKAJZh8F9afum8M7uWoBVKF6nhYaJEz5j2vICS+M2E1+Xpb22P\/ywQy2fYlNAe4mXmQ0Jr6gFPGRrsFuBfvvD5wY+1GVMPlbVYWcUsYJPA2v1lfe0nMAZunKYxtmFS14xA8NBgb1WIQ7XyJG\/1rkywGLMmpo+Yg2c7o67pBUD4rqPDqnprxBzMyqaJhyzF1rZUsRBW+i2volOGD29QWhclmdKVpeAb3lMP6WEqfOlsxWInFAdOTm1ny30eNNKF1W357r13zXEJ0EwUqgaqlUXP4Nl1nP99g1LoT8N9qJmgE6+syCLrAL16rTWCkmvXpzOw3cY3lCtBDrcYrfQyC4CpNWiE3Tq4pHy8XvwBPcBHRTG2qr0Sj7+mH6q00AsEBztyECmoVJEuml\/eOO0AN7+ipQrZPxVwXFYqiEWdm9vCep1P20FlGXJZAMcBouSy4XdRGuJ1N1PqRGZITxT7izH4UWszkorQt\/mVH+aXdnWZTjqET+IirfCe1HCY4nRoMJmxNIlD2ecTywQS9MB8HIlzdVrnKbMLJuCFLCvaOL1yCuQ42+p2PGdFgUnKetB8W4i7LtOfMs1Jw28QK8yDPX7InXCV\/7Olb92\/tYAhnj5ezX5OcoGII5lN3OnomSnDGDEiO3Nu3FvSjhYsSmKqEdigYXsEr8wStYjG\/A+Ec1stV9UWpZhe2mXoGxR20zIgr8juEpTe4Xl+L5CaGyT4edDjYHmRkueU5e9zgF9HqMUy4GGcXF8IGtm1MeXmahlRLVNwYnWVR4SlYqdvm9g\/tE5l7NFWh8muNLyij+lJp4MaEWJtG\/yLboQiEsT+AHMp6LsysX\/sHk7rwh6DKWEQm\/rroSO0wsYsoQdSq\/X4BYrFdg7c6hEAneFJ+x4BItCr\/xcCSStrg+CleMDdpFDzxrhl+9HOboZqoEyuivn9KDYQnFZOnWJ287A3pie6YSQ7aBGrTBaAe5uaGfRcIXNj4DlNtvvHuWOZAl+7\/7Ewm1HMpXNnCBsow4VEgTwjb3A2Iwr92Dmd4dDxWTqlWJs8CS9VqHqR9LcQBaosCD8uCDMHErEnBHkpoF1nnxfNkTDDFOW6glfsQLdXN2BS4YCZbFBM8kv2oAk+3vpA73SVHXZ0IAWq59lftf6mFx1fIZ9G28jrH0\/UGup3M0MfDHdHyYMAcaIdfYblcUDfkT00EL7KrRxi7aEIRJQWqOO8mXj9YzJxRUhqOvpHDw\/RZsrWxLnLWwHmYGUH1OC5Q0xzzz9DDykzrGTfm38abLs6h0cJ+akRxbJ9CV1rO87IdNoabp5ng9MZGimzaU5n5eyj4TDf3KjJ0R0smodTpTrouXEOHdlfgKyy6nN6rjvkfeXPNZKmlsawFUkyCVt1v4fxWKdwM9i0ZjpDHPlFHcaIBv5d8Kt+g6QG\/hu7TrNZhhxq9ldrZ\/rq9qMSRvVij3i\/CMYlACCqyYxlX\/6QprsSf6JGVrdHNhEcU+IcmxfXxY6LZyZzcYWM1ViiB\/VhuzYrz1WkycQ65jqYm7Gwq4GGkoTC7pKXbCUWyuTFeHz0MWTOi8fxaTRmQHWBN3C1S8OKJTLCuUmgz6VRqWJZT\/kqmnut\/ovUNqnSSPxuVXp8imtjnHpHYCU2ZUc5oq8CX\/AIzoIWLBJAFrszPirLChtds4T82vFclg4xmc33zVAm3vOPIJyirFZlmbH\/+JSvrwiqmYKix\/3s86xu4DmflHCfV7bePiNQV6UL0jbSqmuJTSHui92M+o5ekYYp\/uOj\/63wnKMpJvzHQgYI63GBy\/71reDcFEeqPdXOuZkHn0fy8ypbhXKOr3nBnjLiv1bARjY8qERbPKRxLk4VljdQ9CmifkguIy1Z41fcSwMQ4qvZsvj1EDvIgR4bpp28sgxXVnkcQgQWxrH9VOa\/DhpfUrmfWYrmYT1NVZbalKkOcg7VlzkYlvXeWdxiZMveYf7x\/0zKSF8uZa5aL20Nr2rP3bzKdMAOAeGNNf3L5er2pqz7UvC1kOzJvFrprZHKE\/ZXQCVwtdIKXglGvVqS7HDoGKXaZwjmD1Oaru+E8Stu0HQuP4Z28YzmU4SIr+XfPXqiVpV7BGF4SezICMVhI7gVw1y61RnHTJ1ObYKuVrceIvnIixRmQ31OcWy6eZxQvtiKdmxwo2ATluWUcgNkHmGd07JUu59ZiYIpnMREpAWf6hb2EgIq+hOBp0Clm6uI4tEhAlSNXTM9tIU6yN6fs3FVABi8x4bRRsFUE8NJfKfuyNpjYtiqqz7njfKzMP9qIkC4Ocx6i3rDfRSFBS06HQkZPkjMiGdp+07uLyahloDG6+nFn0L9kNBUYh9S7IwDtMikAmwecv3Lfrx+CbCgyhHyQJxlHco6VPjkpWrJppA24qW0R7nmLFl7+rDMKWpz4vmszfRuT3ghVgNKo4aCRWU+XGiqgrPLFYA6V61VI\/n4FuFRBywfAgPRIM6flWlBBt8Yjrk8mh1fh5A6y9I9hL3ytYBPj3iV5eZ8syXEx3sNGU\/Vs5iCkL2a3lk3ZB4Worz6pzk5z7lGoXrTYvDljh7iVggcqdqI7deP9N4sZzNDzXhRJhKD9cBItgQe5NMWP7nUrQCwq6MSfcyxKn3VHo8OuPNa0wHhT47jEBNgPQBTzAj\/kPkUxPCwZ0vl7v5ZKiRokSa\/lwIDLPJTqvZPVyUWOmrLJEwyTT+u\/d3yZWVqnN1Pbw1aUUSKkupOWwqWHp\/0wjZayPuCgPif4GEJaTuJwGgjibgZBZNbwjI5TkHAcuq3EDBydqZgYC+4Lw6RGURq50Susie76XI4JnRQ3M6u6i3BfkUR3RCnAAN3MWbOvObO33\/MFtdcQe\/zo6pUSwfWYfELpB5T3ZswLoQqUSVByUV+zT7RS0w2BY5cXgxzNJan2d2shryVaeEUYnaahwWcKXi52OsqG4vFBMQibYBZn38MIBfIT8j4KwrjlUkDGYhIiuE1BE0usFFPTqWwaIfX4sk9CZXsZWBxnYLt\/KvbcLhklS0zPN9uDm4zAVn0VpHSQ53IYoLeb\/zQq7rV\/zIJJJus+yDarVwfdYZbc9qj+Du4E15XwPOP8Kg+znKWPBKEyNjBkv00rrhYA0Jm17+M2eweMVFoIKdFSjkOXUnzXDbOxtukzM1qsv7gWoWNg99\/d10aCjKUgy31EvMVKwbl7bZPC\/UYI6KMIny5NV6Jclg6TJIg0r0nFoxeRdLW2vnVHVUn4C\/P3Shhb0Rox8Q6ZC8YfBJUeyRTnAYvl3TKh+9Z6KBUgGlG15X1Wql2kbmUsaY5K127CqgI6A8XkEaYoCHixlxrSU46OWQ1UihmFzfyFqZ5CtbdPy2R32p9JeffdI9snmZZHaIejZBS\/skecM6wCXckoR+9++qqz1DnG8RqclapZ4dmHA9dYpMjCB1I\/zi8partIa9Q1NFco\/Se73FjlDD5xc8Ax04uYk1RwIg\/jIL2wsAU30pCnnztKvXQuf2lO9JUt4\/8thionXP6FbsXzhoYbgfTf\/tB\/FVKi7bBn2SwZmhHpeh5xrtmbNrXj7kjgsgElfinP6YI9BXFCg7Y7mXvJyi0W+me\/t8V9twH6VDDo9XM+vmY1JaokFLEay3PbMGISuyHU\/JjxktI50tnwRaF56fID6KzrspzhtCgIFHXwcrsBOkTK\/49XorrYFDJacDhJBS7+YO66pp5U+Ry1Qlz2qn85EH0kKZRf2DTCt9BOBPPZX0vKsQ2OY+fWOQUYru0xjM9s2SDGAcb+dzJs76WujsbOO8phdEq9DoEmW6NL\/IL\/NIWz8ohW1q4kl9r8qq8zcUk++F4STjtRrJrHopfMXDrbEMclJ8tbxyO2KsmY4nTmKIQl0frTuNahG5tQom\/nfQACgxHqUuo5owvdqyKSZPvZK7oalauAR9AccIF7uxNePOKrAPqpTC613om9Ow11Fm0mFuxNffWiyoLq5QDoahMqUa8r0G\/5A+XLg\/XhLBOBFxPpFbijraw5sftIf+eK6dx0ghbEx+UZj+OuuiH6e1M8Q6Kbw4XRAIl+SEtq+JNrd\/8NR60tGIkiO2qi5SCYlCFFJwJh3h\/uMwt7b0nbd9xQcslwIjMXzHdOTqxKehxXV23Gibh9A0lkDaAL8\/nEaVSgHpYhBv2\/XTXdZ2KJv8MJWRJpVPWYgDTA647DBd8ZVmY8ct2g77QktlA8+LSiIp4RlHD5mynFuXs8t2HQJkQJO0tLLu5vZFHlnlIxG7mSkgw9TlLDMH6jfCllTY3NzGWVwXfxUZK0nxtl4f86Eod4PphZnlXppaEzwbDkFhfO4vtl3h+2TjUuFHQGhy9OPliC+e\/YJoRhyWmysEYRFbU5+KEMZVEMptUUJq88y739uiQhIEeqMKGleExdinDgJfupaY5FwIIbzvG+pW+3\/fPZjPQ92lfHs8CpDOkrFhTxK7fnoe99ek4aCNXHHJXN31Z61WngXWZ5QgswdoHX0uWLXAsOCwMraXyVdl6HCR\/DeA+dHCtR\/o+xkLKZ8FcQme7n9SeuiltUdXyxDmK+WwTvXNjph8LuwZTITIEappMqRZ8q\/JI9aFEGd3KKE1UQo8klVnIAa\/V6uD+z8EmY6qSWj7HQBnM\/BLIXth8hN4FPXxfmiJOudPbUHmAjBB3+qgu9JsKCvOnqCNWaY6CUQRiFFmo4AzaHcIRuTMgyXbuEI0JxA2KeUyaEVAygZq8RfPvmHCu5BtcH4Q7enmo+kfP6aTjh0Jxfdhh5qAsgUNevP4+\/58w+abLZUAKzaw9bUVRCzn7K7ea0u1Vx4jpPd6JDFWpnHtHq7nR6jtReGOcFo0toOq4mTsIC0AHHKem2kQNvG21rRTRJrzYBH3Q4cZjg0yu0qSRCaJ3omhPGn8kXVbmS+QhoIe0vqVYVb8J+C+U7AlxvJmDwoKrKvKVDjQ0wFr8vLEbpJXQd1pR5G5326vP99nert1mKkKkr7QFs+EQ2WYMiwvqJRn1nJwJhR6jMwwsZYakdoX+zCucPS3OwWOaHNIRT4GLiJ7USam6T29usBxY6\/atP9EI+YRmMIQ6sMJqq+hgAq2vLdT+0q4FC+a+8bKXOwRDeyrtdtDYaUuZWQwXSAtSn+WASL6WVeqjVGAngyoT9H3cKil45QyoUdh+N5I14gDN+sBoJMiRGck131jR+8YXfQ58nX4a5bDnQWoxS4VtTdUgHcRX3gZyrSrwG57AZywWCuoaLlIEoNTxoiBz7kLLjaKGodIJCYqoTuCFKgqzpcq2BEWwn+5yYuOLItR5QwFev3fpQJtgph\/G96uzbR9FNn1aLTb78MyJutOfcCGoEO13e0lyEvUi1Ne1I0CeZ1y4sTMUFfR9N4HcIwUphl7gQrApP\/uP5U3c1aHdc8ixdCGba\/zB3FmwjgMgPLwj9qayhb4Ho+J8y7ydMlz1YlHK40mbuoPhiILDTvhu1wN\/koMEfWc3KauS4rx5bIKLTDCeNAa2TXhhRVtHpgeGUGyam9dCbkG0c\/CicLpvH4aYYwR8fE9cHaj1V2Jt\/tmyGlZkTEFdLctRUsM\/pxB9G2v+V+d3jNpEj+0qvep801kj7PZDs1ITFgap7+lTmhlBWZkrv1en2obWS7aG36EuUMZ4u9Xt97jmmdzyr91R+\/v7Pb0up+1hWo\/Uk30\/YDgF591QGyjH1geEeg0fQONdfojhhTVkn38ju7t9NT9sUHMiVZy+FbdFN3g9QJSRh+CYVmXcqGjemSb\/5x2d01kR8Q45rJuzGTVT0","iv":"98a0ccb3bcfe524633559ed0f3e50a41","s":"7da238e3beec3c30"}
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