Marketing
May 26, 2016
DVF spring/summer 2016 ad
By Forrest Cardamenis
SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times' Business of Luxury Summit on May 24.
{"ct":"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","iv":"616997d26a65d8e8b5ca748081bf33c0","s":"c4e68ef2174b06fc"}
Share your thoughts. Click here