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Chanel amps digital strategy with Facebook app, microsite

November 7, 2011

 

By Rachel Lamb

French fashion house Chanel is boosting its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Neiman Marcus honors Leonard A. Lauder in New York City
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
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