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Chanel taps iPad’s unique capabilities to showcase watch collection

June 11, 2010

 

By Peter Finocchiaro

chanelLuxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.

Chanel tapped Medialets for the ad creative. The campaign targets users through three ads, using both banner and interstitial media.

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  1. Diageo unlocks Fusion Partnership Lab applications
  2. Audi propels Santa into the future with electric sleigh
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. IWC social snow globe stirs up winter memories
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rémy Martin toasts to the good life with new XO campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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